# Chic Concealment Fashionable flasks offer a haute way to conceal liquor. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jan 1, 2013 | Category: [Unique](https://www.trendhunter.com/pro/category/unique-and-bizarre) Source: Trend Hunter, https://www.trendhunter.com/protrends/chic-concealment ## Key Figures - Trend score: 4.1/10 - Evidence articles: 5 ## What is the Chic Concealment trend? **Chic Concealment:** Carrying around a typical flask is anything but chic, but now a slew of innovations helping consumers fashionably transport their booze are on the rise. Ranging from bracelets that hold liquor to alcohol-smuggling ties, these innovations let consumers enjoy their libations with ease, convenience and style. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 12 to Dec 24, 2012 - Published: Jan 1, 2013 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Chic Concealment trend ### Fashionable Booze Concealment Innovations in fashion accessories that conceal alcohol offer a stylish way for consumers to enjoy their drinks on-the-go. ### Novelty Concealment Items Consumers are drawn to concealment items that are unusual or have a novelty appeal, such as belt buckle flasks and lipstick flasks. ### Boxed Wine Redefined Wine packaging innovations that combine portability and fashion are changing the traditional image of boxed wine. ## What the Chic Concealment trend means for industry ### For Fashion Fashion companies can incorporate concealment features, such as secret pockets or disguised flasks, into their designs to offer a unique selling point for consumers who want to enjoy alcohol discreetly. ### For Packaging Alcohol packaging companies can offer unique and fashion-forward designs, such as boxed wine that looks like a handbag or clutch, to attract consumers who want a more portable and stylish option for their drinks. ### For Hospitality Bars and restaurants can offer unique and fashionable concealment items, such as flask ties or bracelet flasks, to their guests to enhance their drinking experience and add novelty appeal to their venue. ## Trend signals for Chic Concealment Trend score 4.1 out of 10, from popularity 71%, activity 45%, freshness 8%. - Popularity: 71% - Activity: 45% - Freshness: 8% ## Examples of the Chic Concealment trend 5 featured examples from Jul 12 to Dec 24, 2012. - [Chic Boxed Booze Bags](https://www.trendhunter.com/trends/baginbag-wine): The 'Bag-in-Bag Wine' is Fashionable and Fun (Category: Lifestyle) Implication: The 'Bag-in-Bag Wine' can lead to disruptive innovations in the wine industry by allowing companies to revamp packaging to appeal to fashion-conscious customers. - [Sneaky Booze-Smuggling Ties](https://www.trendhunter.com/trends/flask-ties): The Flask Ties Help Hide Alcohol in a Special Secret Compartment (Category: Fashion) Implication: The alcohol industry can benefit from innovative products like Flask Ties to target discreet consumers. - [Classy Disguised Booze Bangles](https://www.trendhunter.com/trends/flask-accessories): Cynthia Rowley Bangle Flask Accessories are Both Chic and Boozy Fun (Category: Fashion) Implication: Fashion companies can leverage the trend of disguised alcohol accessories to create new product lines that are both stylish and functional. - [Lipstick Booze Concealers](https://www.trendhunter.com/trends/lip-flask): The 'Lip Flask' is the Perfect Item for the Girly Girl (Category: Lifestyle) Implication: The 'Lip Flask' caters to fashion-forward individuals, suggesting opportunities for other fashion accessories with hidden functions. - [Secret Booze Fasteners](https://www.trendhunter.com/trends/belt-buckle-flask): The Belt Buckle Flask Is Covert And Stylish (Category: Art & Design) Implication: Fashion industry can explore creating accessories that combine style with practicality for carrying alcoholic beverages. ## Recent trend clusters - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Luxury Electrification](https://www.trendhunter.com/protrends/luxury-electrification) (Autos) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) - [Flavor Rotation](https://www.trendhunter.com/protrends/rotating-bakery-menu) (Lifestyle) ## Trending in Unique - [Pickle-Flavored Iced Coffees](https://www.trendhunter.com/trends/dill-pickle-iced-coffee) - [K Beauty-Inspired Hydrogel Masks](https://www.trendhunter.com/trends/hydrogel-face-masks1) All articles: [Unique](https://www.trendhunter.com/unique)