# Cherry Supplement Tart cherry extract is becoming increasingly popular in sports nutrition. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Dec 17, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cherry-supplement ## Key Figures - Trend score: 3.5/10 - Evidence articles: 6 ## What is the Cherry Supplement trend? **Cherry Supplement:** Research has strongly suggested that tart cherry extract is useful in enhancing cardiovascular health, sleep, and recovery from sports-induced muscle damage. As a result, brands in the sports nutrition category are updating their formulas with this functional ingredient. ## The consumer insight behind the Cherry Supplement trend Contemporary consumers are embracing the health and wellness movement, and as a result, many are looking for products that will support them in their lifestyle choices. Given that there are many options on the market, individuals are increasingly narrowing their search to functional ingredients that will specifically target their needs. In doing so, consumers do not only feel healthier and more energized, but they are also reassured that the purchase will benefit their lifestyle. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 31, 2019 to Jan 27, 2022 - Published: Dec 17, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cherry Supplement trend ### Functional ingredients Functional ingredients that support specific needs are increasingly in demand by contemporary consumers in the health and wellness movement. ### Natural supplements The popularity of natural supplements without synthetic chemicals and GMOs is on the rise for reducing inflammation, promoting healthy sleep and more. ### Sugar-free and clean label products Health-conscious consumers are seeking clean label products like sugar-free sports drinks and prebiotic sodas. ## What the Cherry Supplement trend means for industry ### For Sports nutrition Sports nutrition brands are updating their formulas with functional ingredients like tart cherry that enhance cardiovascular health, sleep, and recovery. ### For Clean nutrition Clean nutrition product creators are introducing all-natural supplements and plant-based sports powders with functional ingredients that appeal to ingredient-conscious consumers who support an active lifestyle. ### For Better-for-you beverages Prebiotic soda brands like VINA aim to disrupt the better-for-you beverage industry by offering functional ingredients that strengthen brain-gut connections and low-sugar and vegan-friendly options. ## Workshop question How can your brand better target consumer demographics? ## Trend signals for Cherry Supplement Trend score 3.5 out of 10, from popularity 55%, activity 40%, freshness 11%. - Popularity: 55% - Activity: 40% - Freshness: 11% ## Examples of the Cherry Supplement trend 6 featured examples from Oct 31, 2019 to Jan 27, 2022. - [Better-For-You Prebiotic Sodas](https://www.trendhunter.com/trends/vina): VINA Was Formulated to Strengthen Your Brain-Gut Connection (Category: Lifestyle) Implication: As gut health gains importance, the prebiotic and probiotic industry is presenting numerous disruptive opportunities for unique, innovative products. - [Clean Ingredient Sports Drinks](https://www.trendhunter.com/trends/biosteel-cherry-lime): BioSteel Cherry Lime Features a Flavorful, Sugar-Free Formula (Category: Marketing) Implication: The clean ingredient trend can disrupt the sports and energy drink industry as companies innovate to incorporate healthier formulas. - [Plant-Based Sports Powders](https://www.trendhunter.com/trends/plantbased-sports-powder): The Orgain Organic Sport Line Has Ingredients Like Adaptogens & ACV (Category: Lifestyle) Implication: The sports supplement industry could be disrupted by the development of plant-based and clean sports performance products. - [Natural Anti-Inflammation Supplements](https://www.trendhunter.com/trends/upgraid): Upgraid's Supplements are Made Without Synthetic Chemicals (Category: Lifestyle) Implication: The health supplement industry can capitalize on the trend towards natural alternatives by developing and offering innovative products made without synthetic chemicals. - [Restorative Sleep-Enhancing Gummies](https://www.trendhunter.com/trends/sleep-recovery-gummies): The Hilo Nutrition Sleep Recovery Gummies Enable Better Rest (Category: Marketing) Implication: Opportunity for supplement companies to create and market sleep-enhancing products. - [Beneficial Tart Cherry Extracts](https://www.trendhunter.com/trends/tart-cherry-extract): Iprona's Cherrycraft is a Functional Ingredient for Supplements (Category: Lifestyle) Implication: The rise of tart cherry extract as a functional ingredient in sports nutrition products presents a growth opportunity for companies in this sector. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)