# Chemo Care Brands create products that support those undergoing chemotherapy. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 15, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/chemo-care ## Key Figures - Trend score: 3.2/10 - Evidence articles: 4 ## What is the Chemo Care trend? **Chemo Care:** Brands are prioritizing individuals undergoing chemotherapy treatments by creating products designed for their specific needs. The personalization of products that enhance the lives of those undergoing chemotherapy reveals the growing relevance of brands entering niche spaces to prioritize accessibility. ## The consumer insight behind the Chemo Care trend Accessibility is extremely important, particularly for people who belong to vulnerable groups. Whether it's physical and mental disabilities or health issues, or disenfranchisement because of race, gender and religion, different communities have different needs from brands and institutions. Those that prioritize accessibility and the social issues that accompany being a member of a vulnerable community are of high value to these individuals. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 17, 2017 to Jan 14, 2019 - Published: Jan 15, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Chemo Care trend ### Niche Health and Well-being Products Brands are creating products that cater to niche health needs, prioritizing accessibility of health care. ### Personalized Health Care Products Personalization of products to cater to specific health and wellbeing needs is a growing trend. ### Innovative Health Delivery Systems The emergence of innovative delivery systems allows products to target specific health problems more effectively. ## What the Chemo Care trend means for industry ### For Healthcare Bringing personalization and niche-focused products into healthcare can enhance the accessibility and efficacy of health care delivery. ### For E-commerce Innovative product delivery systems can bring niche health and wellbeing products closer to consumers and improve accessibility. ### For Cosmetics and Fragrances Creating personalized fragrances catering to the needs of women undergoing chemotherapy can help improve self-esteem and wellness. ## Workshop question How could your brand prioritize accessibility by focusing on niche consumer needs? ## Trend signals for Chemo Care Trend score 3.2 out of 10, from popularity 49%, activity 39%, freshness 8%. - Popularity: 49% - Activity: 39% - Freshness: 8% ## Examples of the Chemo Care trend 4 featured examples from Apr 17, 2017 to Jan 14, 2019. - [Cancer Care Packages](https://www.trendhunter.com/trends/gifts-for-cancer-patients): Cornucopia Packages Thoughtful, Organic Gifts for Cancer Patients (Category: Lifestyle) Implication: Developing specialized care packages for cancer patients to enhance their well-being and comfort. - [Nausea-Curbing Wearables](https://www.trendhunter.com/trends/stop-nausea): The 'CinvStop' Device Can Stop Nausea by Bypassing Nerve Signals (Category: Lifestyle) Implication: The travel industry can benefit from incorporating wearable anti-nausea devices like the 'CinvStop' to enhance passenger comfort and satisfaction. - [Treatment-Specific Cookbooks](https://www.trendhunter.com/trends/chemo-kitchen): The Chemo Kitchen Cookbook Was Designed for Cancer Patients (Category: Lifestyle) Implication: The healthcare industry can leverage treatment-specific cookbooks to support patient nutrition and dietary needs during medical treatments. - [Chemo-Friendly Fragrances](https://www.trendhunter.com/trends/lelixir): Ozalys' L’Elixir is a First-of-its-Kind Perfume for Women with Cancer (Category: Fashion) Implication: Introducing new product lines and formulations to the perfume industry that cater to the unique needs of cancer patients undergoing chemotherapy. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)