# Classic Geekdoration Old-school science takes attention away from modern tech. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jan 24, 2011, updated Feb 1, 2011 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/chem-lab-allure ## Key Figures - Trend score: 4.0/10 - Evidence articles: 9 ## What is the Classic Geekdoration trend? **Classic Geekdoration:** Today’s “geek” is typically associated with computers; yet, a wave of interest in science-themed products, campaigns and even fashion spreads is appealing to consumer nostalgia for high-school chemistry class. Ironically quirky, these innovations are perfect for the “geek” who would rather pay homage to a test tube than an iPad. ## At a Glance - Evidence: 9 featured examples - Articles from: May 6, 2010 to Jan 26, 2011 - Published: Jan 24, 2011 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Classic Geekdoration trend ### Nostalgia for Science-Themed Products Business professionals can capitalize on consumer nostalgia for high-school chemistry class by creating science-themed products, campaigns, and even fashion spreads. ### The Popularization of Science and Scientific Geekiness Companies can create services and products that are in line with the geek lifestyle and attract youth consumers. ### Deeper Content in Products Developing designs that feature deeper content in products can appeal to those shoppers who want to be more stimulated by their purchases. ## What the Classic Geekdoration trend means for industry ### For Science-Themed Products Industries such as fashion, home decor, and personal electronics can capitalize on nostalgia for science-themed products. ### For Youth Marketing Marketing teams can target youth consumers by developing products that are in line with the geek lifestyle ### For Home Entertainment and Cookware Industries such as home entertainment and cookware can develop products with deeper content to appeal to a broader base of consumers. ## Trend signals for Classic Geekdoration Trend score 4.0 out of 10, from popularity 45%, activity 66%, freshness 8%. - Popularity: 45% - Activity: 66% - Freshness: 8% ## Examples of the Classic Geekdoration trend 9 featured examples from May 6, 2010 to Jan 26, 2011. - [Scientific Set Designs](https://www.trendhunter.com/trends/ali-larrey-laboratory): The Ali Larrey 'Laboratory' Shoot Gets Physical, Albert Einstein-Style (Category: Fashion) Implication: Fashion industry can use high-fashion laboratory elements to create new and distinct styles and concepts for fashion shows and photography. - [Wacky Science Fashion Spreads](https://www.trendhunter.com/trends/uniforms-for-the-dedicated1): The Uniforms for the Dedicated SS 2011 Line is Unique and Stylish (Category: Fashion) Implication: Opportunity: Incorporate science fiction elements into clothing lines to tap into growing consumer appreciation for science. - [Molecular Neck Ties](https://www.trendhunter.com/trends/coffee-and-cigarettes-tie): 'Coffee and Cigarettes' Tie by Cyberoptix TieLab is Perfect for Chemistry Geek (Category: Unique) Implication: The fashion industry can tap into the trend of science-inspired fashion by creating clothing and accessories that incorporate scientific elements and cater to geek culture. - [Internet Meme Science Shirts](https://www.trendhunter.com/trends/periodic-table-bacon-shirt): The Periodic Table Bacon Shirt Brings Crispiness Back to Chemistry (Category: Pop Culture) Implication: The fashion industry can create a new line of apparel that incorporates scientific elements in a trendy and humorous way. - [Science-Inspired TV Guides](https://www.trendhunter.com/trends/periodic-table-of-mad-men): The 'Periodic Table of Mad Men' is a Quick Reference to the Smash Hit (Category: Pop Culture) Implication: The entertainment industry can explore new ways to engage viewers and enhance their experience by offering interactive and visually appealing TV show companions. - [Microscopic USB Gadgets](https://www.trendhunter.com/trends/400x-usb-microscope): The 400X USB Microscope is Ideal for Stay at Home Scientists (Category: Tech) Implication: Consumer electronics companies have an opportunity to develop innovative and convenient scientific tools for everyday use. - [Laboratory Lighting](https://www.trendhunter.com/trends/beaker-table-lamp): Create an Easy Experiment With the Beaker Table Lamp (Category: Eco) Implication: Innovate within the home decor industry by incorporating steampunk elements and upcycled materials into product designs. - [Scientist Cooking Kits](https://www.trendhunter.com/trends/molecular-cuisine-starter-kit): The Molecular Cuisine Starter Kit is for Chefs Looking to Experiment (Category: Tech) Implication: The food and beverage industry has the opportunity to embrace molecular gastronomy and experimental cooking techniques to create unique dining experiences and attract food enthusi… - [Geeky Time-Tellers](https://www.trendhunter.com/trends/chemistry-clock): This Chemistry Clock Makes Time of the Element (Category: Art & Design) Implication: Home decor companies could incorporate deeper content and science-inspired designs into their products to appeal to consumers seeking more than just function. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - 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