# Chef Kit Professional chefs curate or brand meal kits for convenience-minded consumers. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 14, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/chef-kit ## Key Figures - Trend score: 3.3/10 - Evidence articles: 4 ## What is the Chef Kit trend? **Chef Kit:** Professional and famous chefs are increasingly throwing their names behind at-home meal kit options for consumers seeking simple ways to make food. Through the curation and/or branding of meal kit options with celebrity backing, trust between the consumer and the brand is enhanced in an industry that has oft been perceived as unhealthy. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 1, 2017 to May 10, 2018 - Published: May 14, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Chef Kit trend ### Celebrity Chef Kits Increasing number of famous chefs are putting their names behind at-home meal kit options to enhance trust between consumer and the brand. ### Plant-Based Meal Kits Growing number of consumers are practicing flexitarian or vegetarian/vegan diets, leading to the creation of more options like the Tesco 'Wicked Kitchen' and Peapod and Chloe Coscarelli's vegan meal kits. ### Grocery Store Meal Kits Chef-created, pre-portioned meal kits are now available through national grocery stores like Chef'd and Smithfield Foods, catering to busy consumers with elevated versions of weeknight dinner classics. ## What the Chef Kit trend means for industry ### For Food and Beverage Industry With the rise of meal kits, there is a growing opportunity for differentiation through chef-created, plant-based, or grocery store-focused options that cater to consumers' convenience needs. ### For Retail Industry National grocery stores have an opportunity to expand their meal kit offerings like Chef'd and Smithfield Foods to meet growing consumer demand for easy, home-cooked gourmet meals. ### For Tech Industry Online grocers like Peapod can benefit from offering vegan, non-GMO and free-from filters to quickly help consumers satisfy their dietary needs and preferences. ## Workshop question Consider influencers your company could leverage to enhance trust between your brand and consumer. ## Trend signals for Chef Kit Trend score 3.3 out of 10, from popularity 44%, activity 48%, freshness 8%. - Popularity: 44% - Activity: 48% - Freshness: 8% ## Examples of the Chef Kit trend 4 featured examples from Dec 1, 2017 to May 10, 2018. - [Chef-Created Meal Kits](https://www.trendhunter.com/trends/chefd-and-smithfield-foods): Chef'd and Smithfield Foods Now Sell Grocery Store Meal Kits (Category: Lifestyle) Implication: Meal kit companies can continue to innovate by expanding their distribution channels and offering their products through grocery stores. - [Chef-Created Thanksgiving Meal Kits](https://www.trendhunter.com/trends/thanksgiving-meal-kit): Wolfgang Puck and Chef'd Assembled a Kit for a Festive Feast (Category: Lifestyle) Implication: The collaboration between Wolfgang Puck and Chef'd demonstrates a potential disruptive innovation opportunity for the meal kit delivery industry, allowing for partnerships with re… - [Vegan-Friendly Prepackaged Meals](https://www.trendhunter.com/trends/wicked-kitchen): The Tesco 'Wicked Kitchen' Food Line is Completely Meat-Free (Category: Lifestyle) Implication: Food retailers have an opportunity to cater to the growing demand for vegetarian and vegan products by stocking sustainable and eco-friendly plant-based prepackaged meals. - [Chef-Created Vegan Meal Kits](https://www.trendhunter.com/trends/vegan-meal-kits): Peapod and Chef Chloe Coscarelli Collaborated on Plant-Powered Meals (Category: Lifestyle) Implication: Companies in the meal kit delivery sector can explore collaborations with renowned chefs like Chloe Coscarelli to offer innovative plant-based meal options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)