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# Cheese Dressing
Blue cheese is reformatted to improve the flavor of various food items.

By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 19, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/cheese-dressing

## Key Figures

- Trend score: 2.9/10
- Evidence articles: 4

## What is the Cheese Dressing trend?

**Cheese Dressing:** Blue cheese is being incorporated into artisan dressings, toppings and dips in order to improve the variety that the dairy product offers. These items can be added to everything from salads to popcorn to improve flavor.

## The consumer insight behind the Cheese Dressing trend

Consumers are becoming increasingly adventurous with flavor, particularly as having less to do outside the home has led them to be more experimental with the activities they take part in inside the home. Brands that offer them more adventurous options without consumers having to do the work appeal via convenience.

## At a Glance

- Evidence: 4 featured examples
- Articles from: Oct 16, 2020
- Published: Oct 19, 2020
- Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence)
- Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Themes within the Cheese Dressing trend

### Adventurous Tastes

Consumers are becoming more adventurous with flavor in food products; Opportunity for brands to offer more unique and bold flavor profiles.

### Convenience

Brands that offer convenient options for adventurous flavors without consumers having to do the work appeal to consumers.

### Artisanal and Handmade Products

Handmade and artisanal small-batch products made with premium and natural ingredients resonate well with consumers; Opportunity for gourmet food, fashion/accessory, and beauty industry professionals to tap into this trend.

## What the Cheese Dressing trend means for industry

### For Gourmet Food Industry

Brands can explore unique, bold flavors and convenient options while offering high-quality artisanal products.

### For Fashion/Accessory Industry

There is a market for consumers who appreciate quality, experience, and artisanal craftsmanship across different industries.

### For Beauty Industry

Similar to the gourmet food industry, consumers are interested in premium, natural ingredients and enjoy the experience of handmade small-batch products.

## Workshop question

How is your brand allowing consumers to experiment?

## Trend signals for Cheese Dressing

Trend score 2.9 out of 10, from popularity 50%, activity 27%, freshness 9%.

- Popularity: 50%
- Activity: 27%
- Freshness: 9%

## Examples of the Cheese Dressing trend

4 featured examples from Oct 16, 2020.

- [Powdered Blue Cheese Toppings](https://www.trendhunter.com/trends/blue-cheese-powder): Rogue Creamery's Blue Heaven Blue Cheese Powder is Convenient (Category: Lifestyle)
  Implication: The food and beverage industry can utilize the trend of convenience in food toppings to create new products that provide easy and delicious options for consumers.
- [Artisan Blue Cheese Dressings](https://www.trendhunter.com/trends/blue-cheese-dressing-1): Fortnum & Mason's Blue Cheese Dressing is Ideal for Salads and Meats (Category: Lifestyle)
  Implication: The food manufacturing industry can explore unique flavor profiles and premium ingredients for artisan dressings.
- [Small-Batch Blue Cheese Condiments](https://www.trendhunter.com/trends/blue-cheese-mayo): Harvey Nichols' Blue Cheese Mayo Boasts Extra Virgin Olive Oil (Category: Lifestyle)
  Implication: Producing small-batch, high-quality condiments is a disruptive innovation opportunity in the gourmet food industry.
- [Chunky Blue Cheese Dips](https://www.trendhunter.com/trends/chunky-blue-cheese-dip): Litehouse's Chunky Blue Cheese Dip Features 25% More Blue Cheese (Category: Lifestyle)
  Implication: The food and beverage industry can enhance their existing products to meet the growing demand for premium and healthy options, and offer different packaging options to consumers.

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All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)
