# Cheddar Dessert The use of cheddar in desserts is on the rise. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 23, 2023 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cheddar-dessert ## Key Figures - Trend score: 3.9/10 - Evidence articles: 4 ## What is the Cheddar Dessert trend? **Cheddar Dessert:** Cheddar is becoming a popular ingredient in desserts--combining sweet and savory flavors for consumers with relatively adventurous palettes. Brands are offering novelty products like cheese-flavored ice cream, or they're creating cheddar dessert snacks that would appeal to more consumers. ## The consumer insight behind the Cheddar Dessert trend Social media has made more consumers branch out of their comfort zones, including in what they choose to eat and drink. As people are introduced to interesting cuisines, ingredients, and "hacks," they're more open to trying flavors and combinations that were previously unknown to them. Brands that combine novelty with universally loved flavors are able to appeal to more consumers. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 4, 2021 to Feb 28, 2024 - Published: May 23, 2023 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cheddar Dessert trend ### Sweet and Savory Flavor Combinations The trend of combining sweet and savory flavors is influencing the creation of new dessert and snack products. ### Novelty Products Brands are offering novelty dessert products that combine universally loved flavors with relatively adventurous ingredients. ### Indulgent Health Foods Health food brands are creating dessert and snack products that mimic the flavors of traditional sweets but offer the nutritional benefits of healthy ingredients. ## What the Cheddar Dessert trend means for industry ### For Food and Beverage Food and beverage companies can take advantage of the trend of combining sweet and savory flavors to create unique and innovative products. ### For Health and Wellness Health and wellness brands can create indulgent dessert and snack products that offer the nutritional benefits of healthy ingredients. ### For Retail Retailers can offer novelty dessert products that appeal to consumers looking to try new and interesting flavor combinations. ## Workshop question How could your brand better appeal to consumers' desire for novelty? ## Trend signals for Cheddar Dessert Trend score 3.9 out of 10, from popularity 50%, activity 44%, freshness 22%. - Popularity: 50% - Activity: 44% - Freshness: 22% ## Examples of the Cheddar Dessert trend 4 featured examples from Mar 4, 2021 to Feb 28, 2024. - [Macaroni-Flavored Ice Creams](https://www.trendhunter.com/trends/kraft-dinner-ice-cream): Van Leeuwen Created a Cheesy Kraft Dinner Ice Cream Flavor (Category: Lifestyle) Implication: Ice cream companies can seize the opportunity to experiment and innovate new flavors to keep up with changing consumer preferences and stand out in the market. - [Nacho-Flavored Chocolate Bites](https://www.trendhunter.com/trends/cheesy-chocolate-bites): TCHO's Choco Natchos are Cheesy Chocolate Bites are Savory & Spicy (Category: Lifestyle) Implication: The snack food industry can explore the incorporation of savory flavors into their chocolate products to cater to a wider range of taste preferences. - [Modern Artisanal Scone Brands](https://www.trendhunter.com/trends/artisanal-scones): Seven Sisters Scones Offers a Modern Take on Artisanal Scones (Category: Lifestyle) Implication: The integration of artisanal scones with innovative flavors signals a shift towards more diverse and creative offerings within the traditional baked goods sector. - [Spicy Cheese-Flavored Ice Cream](https://www.trendhunter.com/trends/chaltteok-spicy-cheese): Lotte Drops the Unique Chal-tteok Spicy Cheese Tteokbokki Dessert (Category: Lifestyle) Implication: Ice cream companies can create more innovative and diverse flavors to cater to different taste preferences. ## Recent trend clusters - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Habitual Protein](https://www.trendhunter.com/protrends/habitual-protein) (Lifestyle) - [Spirit Immersion](https://www.trendhunter.com/protrends/spirit-immersion) (Lifestyle) - [Whisky Divergence](https://www.trendhunter.com/protrends/whisky-divergence) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)