# Check-In Campaigns Brands engage customers by rewarding them for check-ins. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jan 25, 2012, updated Mar 27, 2012 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/check-in-campaigns ## Key Figures - Trend score: 3.0/10 - Evidence articles: 6 ## What is the Check-In Campaigns trend? **Check-In Campaigns:** Location-based marketing is on the rise as more and more brands realize the potential for check-in-based campaigns. Offering rewards in return for check-ins, brands can effectively build brand loyalty and create a fun, interactive experience that engages the customer on a whole new level. Plus, with more consumers becoming comfortable with checking in wherever they go (regardless of whether there are rewards or not), check-in campaigns seem to be a natural progression in the world of social media marketing. ## At a Glance - Evidence: 6 featured examples - Articles from: May 14, 2011 to Jan 25, 2012 - Published: Jan 25, 2012 - Last updated: Mar 27, 2012 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Examples of the Check-In Campaigns trend 6 featured examples from May 14, 2011 to Jan 25, 2012. - [Couch Potato Loyalty Programs](https://www.trendhunter.com/trends/viggle): Viggle Rewards You for 'Checking in' to TV Shows (Category: Tech) Implication: Brands can leverage Viggle's rewards program to advertise their products and services to a dedicated TV-watching audience. - [Interactive Airline Initiatives](https://www.trendhunter.com/trends/air-china-facebook-check-in): Air China Facebook Check-In Campaign Entices New Customers (Category: World) Implication: The airline industry can explore interactive campaigns that utilize social media and partnerships to expand their customer base and promote destination awareness. - [Social Bromance Campaigns](https://www.trendhunter.com/trends/pepsi-max-australia-top-mates): Win a “Bro-cation” With Pepsi Max Australia ‘Top Mates (Category: Lifestyle) Implication: Beverage brands can leverage social media platforms and create campaigns that promote their products through friendship-based marketing, similar to Pepsi Max's 'Top Mates' challen… - [Social Media Loyalty Programs](https://www.trendhunter.com/trends/starwood-hotels-foursquare): The Starwood Hotels Foursquare Partnerships Help You Earn Points (Category: World) Implication: Implementing social media loyalty programs to attract and retain customers. - [Generous Prize Dispensers](https://www.trendhunter.com/trends/nokia-foursquare-gifting-machine): The Nokia Foursquare Gifting Machine Rewards You for Using Social Media (Category: Marketing) Implication: Retailers can use gamification and crowdsourcing to drive in-store and online engagement, while offering rewards through social media to give customers an incentive to shop with t… - [Runaway Bride Ads](https://www.trendhunter.com/trends/tam-airlines-check-in): The TAM Airlines Check-In Campaign Shows the Importance of Smooth Departures (Category: Autos) Implication: Improving the check-in process in the airline industry to provide a better customer experience and increase operational efficiency. ## Themes within the Check-In Campaigns trend ### Location-based Marketing More brands are realizing the potential in location-based marketing by offering rewards for check-ins, creating an interactive experience that promotes brand loyalty. ### Social Media Loyalty Programs Loyalty programs incentivize customers to engage with brands on social media platforms, earning rewards for check-ins and other social media activities. ### Interactive Advertising Campaigns Innovative and humorous advertising campaigns that engage customers through social media and location-based marketing initiatives can increase brand awareness and foster customer loyalty. ## What the Check-In Campaigns trend means for industry ### For Hospitality Hotel chains and other hospitality businesses are incorporating social media and location-based marketing strategies to incentivize customer loyalty and drive engagement. ### For Retail Retail businesses are partnering with social media platforms to launch rewards-based marketing initiatives that incentivize customer check-ins and other social media engagement. ### For Entertainment Entertainment businesses, such as television networks and airlines, are developing loyalty programs that incentivize customers to engage with their products via social media check-ins and sharing. ## Trend signals for Check-In Campaigns Trend score 3.0 out of 10, from popularity 51%, activity 30%, freshness 8%. - Popularity: 51% - Activity: 30% - Freshness: 8% ## Recent trend clusters - [Keepsake Motoring](https://www.trendhunter.com/protrends/collectible-luxury-suvs) (Autos) - [Story Surfaces](https://www.trendhunter.com/protrends/city-tribute-shoes) (Fashion) - [Practical Romance](https://www.trendhunter.com/protrends/functional-analog-watches) (Fashion) - [Stand-In Threads](https://www.trendhunter.com/protrends/alternative-clothing-fibers) (Fashion) ## Trending in Marketing - [Theatrical Candy Counters](https://www.trendhunter.com/trends/theatrical-candy-counters) - [Korean-Inspired Convenience Menus](https://www.trendhunter.com/trends/korean-inspired-convenience-menus) - [Prebiotic Soda Cans](https://www.trendhunter.com/trends/prebiotic-soda-cans) - [Remarkably Comfortable Canadian Sleepwear](https://www.trendhunter.com/trends/sleep-the-label) All articles: [Marketing](https://www.trendhunter.com/marketing)