# Chat Commerce Brands are enabling users to order and pay for products directly via messaging apps. By [Niko Pajkovic](https://www.trendhunter.com/NikoPajkovic), Senior Editor & Research Writer | Published Aug 11, 2022 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/chat-commerce ## Key Figures - Trend score: 4.3/10 - Evidence articles: 6 ## What is the Chat Commerce trend? **Chat Commerce:** Retailers are utilizing social messaging apps to allow shoppers to interact with businesses and pay for products while they remain in-chat. What this means is that shoppers can use their favorite messaging channels to discover products, place orders, make payments, and track packages. ## The consumer insight behind the Chat Commerce trend When it comes to e-commerce, today's consumers increasingly expect two things: convenience and personalization. Moreover, most online shopping now takes place on mobile devices. In response to this, social messaging apps have begun offering retailers new in-chat commerce features that prioritize these expectations. First, by condensing the commerce journey into a single, convenient chat-based solution. And second, by reaching consumers where they are already spending their time — on their phones. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 19, 2022 to Sep 20, 2023 - Published: Aug 11, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Chat Commerce trend ### Chat-based E-commerce Using messaging apps for e-commerce to offer convenient and personalized shopping experience. ### Conversational Commerce Rethinking business-to-consumer communication through SMS-based software solutions to increase customer loyalty and engagement. ### Social Messaging Money Transfers Introducing peer-to-peer money transfers through messaging apps for seamless and convenient transactions. ## What the Chat Commerce trend means for industry ### For Retail The use of chat-based e-commerce and conversational commerce platforms to improve the customer experience and increase sales revenue. ### For Fintech The integration of social messaging apps and digital wallets for peer-to-peer money transfers. ### For Marketing Conversational commerce and chat-based e-commerce allow for one-to-many marketing and personalized promotions to drive sales. ## Workshop question How could your brand better prioritize convenience and personalization? ## Trend signals for Chat Commerce Trend score 4.3 out of 10, from popularity 68%, activity 45%, freshness 18%. - Popularity: 68% - Activity: 45% - Freshness: 18% ## Examples of the Chat Commerce trend 6 featured examples from Jul 19, 2022 to Sep 20, 2023. - [Pay-in-Chat Instagram Updates](https://www.trendhunter.com/trends/payments-in-chat): Mark Zuckerberg Launches a 'Payments in Chat' Feature on Instagram (Category: Business) Implication: The integration of payment features in social media platforms like Instagram and Whatsapp will disrupt the traditional e-commerce industry and provide an opportunity for social co… - [Communication App Shopping Experiences](https://www.trendhunter.com/trends/whatsapp-flows): WhatsApp Flows Allow for In-App Booking and Shopping (Category: Business) Implication: WhatsApp Flows provide a promising avenue for businesses in the e-commerce industry to expand their reach and improve customer engagement. - [Chat App E-Commerce Integrations](https://www.trendhunter.com/trends/charles): 'Charles' Seamlessly Blends Chat Services with Online Retailers (Category: Business) Implication: E-commerce companies can benefit from integrating their systems into chat apps, as it provides a new way to market, sell, and support their products. - [Social Messaging Money Transfers](https://www.trendhunter.com/trends/payments-on-viber): Viber Enters the World of Fintech with 'Payments on Viber' (Category: Business) Implication: The integration of payments into messaging apps presents an opportunity for mobile payment companies to collaborate with messaging platforms to create an enhanced digital payment… - [Conversational E-Commerce Features](https://www.trendhunter.com/trends/attentive): Attentive Debuts New SMS-Based Text-to-Buy Solution for Shopify (Category: Tech) Implication: By implementing conversational commerce and text-to-buy solutions, e-commerce businesses can create more engaging and personalized shopping experiences, leading to increased sales… - [Text Messenger Checkout Applications](https://www.trendhunter.com/trends/postscript): 'Postscript' Uses Text-To-Buy to Improve Customer Retention (Category: Business) Implication: Postscript's text-to-buy feature offers an innovative solution for e-commerce businesses to drive revenue and improve customer retention. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)