# Charity Skin Developers are launching thematic skins to raise funds for philanthropic causes. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Jan 14, 2020 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/charity-skin ## Key Figures - Trend score: 2.2/10 - Evidence articles: 4 ## What is the Charity Skin trend? **Charity Skin:** In the gaming category, a 'skin' refers to the outfit of a character. It promotes a more customizable and immersive experience by placing emphasis on aesthetics. With the popularity of skins in mind, developers are creating outfits and characters that will raise awareness and funds for different charities. ## The consumer insight behind the Charity Skin trend Consumers look to give in accessible ways and are often much more receptive to initiatives that offer something small in return. The tie of shoppable objects to fundraising efforts allows individuals to feel justified about their purchase as they are able to get what they want, but are also assured that their money will go toward supporting a good cause. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 21, 2019 to Jan 15, 2020 - Published: Jan 14, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Charity Skin trend ### Charitable Limited Gaming Skins Developers are creating limited edition gaming skins to raise awareness and funds for different charities. ### Charity-Focused Gaming Sidekicks Game developers are creating in-game pets and plush toys that aid in raising funds and awareness for charitable causes. ### Charitable Gaming Skins Game developers are enabling players to donate to various charitable institutions by purchasing gaming skins and other related items. ### Awareness-Raising Gaming Skins Concept artists are creating gaming skins that bring awareness to global events and issues. ## What the Charity Skin trend means for industry ### For Gaming Industry The gaming industry can take advantage of these charitable and awareness-raising gaming trends by partnering with companies and creating new ways to integrate social impact initiatives into gameplay. ### For Nonprofit Industry Nonprofits can create valuable partnerships with gaming companies and invest in social impact funds that align with their mission. ### For Retail Industry Retailers can create special editions of gaming skins, pets and plush toys, and other collectibles with all the proceeds going to charitable organizations. ## Workshop question How could your brand appeal to the interests of consumers to raise awareness? ## Trend signals for Charity Skin Trend score 2.2 out of 10, from popularity 33%, activity 26%, freshness 9%. - Popularity: 33% - Activity: 26% - Freshness: 9% ## Examples of the Charity Skin trend 4 featured examples from Mar 21, 2019 to Jan 15, 2020. - [Awareness-Raising Gaming Skins](https://www.trendhunter.com/trends/firefighter-skin): A Concept Artist Created a Firefighter Skin for Overwatch (Category: Tech) Implication: Opportunity for gaming companies to leverage their platforms for social impact and increased fan engagement. - [Charitable Gaming Skins](https://www.trendhunter.com/trends/dawnbringer-karma): League of Legends is Donating 100% of Proceeds from Dawnbringer Karma (Category: Social Good) Implication: Incorporating charitable donations and social impact initiatives in the gaming industry can contribute to community engagement and corporate social responsibility objectives. - [Charitable Limited Gaming Skins](https://www.trendhunter.com/trends/pink-mercy): The BCRF Launched a Charitable Skin in Overwatch: PINK MERCY (Category: Tech) Implication: Disruptive innovation opportunity: The gaming industry can explore more collaborations with non-profit organizations to create in-game items or experiences that support charitable… - [Charity-Focused Gaming Sidekicks](https://www.trendhunter.com/trends/whomper): Whomper is a New Gaming Pet by Blizzard and Code.org for WoW (Category: Tech) Implication: The gaming industry can embrace charity-focused initiatives by partnering with non-profit organizations, creating in-game content that supports social causes. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)