# Charity 2.0 Cutting-edge charities are getting creative. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Nov 12, 2007, updated Nov 19, 2009 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/charity-2.0-cutting-edge-charities-are-getting-creative ## Key Figures - Trend score: 2.7/10 - Evidence articles: 7 ## What is the Charity 2.0 trend? **Charity 2.0:** Description - With tight marketing budgets, cutting-edge charities are pushing the boundaries when it comes to fundraising activities, publicity stunts (e.g. men walking in high heels for charity), leveraging technology (e.g. donating in virtual worlds and vending machine donations), and aligning with niche interests (fashion sales for charity). Implications - What charities or issues resonate most with your consumers? What can your organization do to generate positive publicity in an unusual way for a good cause? ## At a Glance - Evidence: 7 featured examples - Articles from: Aug 21, 2006 to Sep 29, 2007 - Published: Nov 12, 2007 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Africa ## Themes within the Charity 2.0 trend ### Vending for Charity Opportunity for businesses to create vending machines for consumers to donate to charity while purchasing products. ### Celebrity Designed Products for Charity Creating limited edition products in collaboration with celebrities for fundraising events and auctions for charities can generate valuable publicity for both the cause and the brand. ### Virtual Fundraising Events Hosting virtual fundraising events like charity walks and coffee mornings can enable people from all over the world to donate and raise awareness for a cause without geographic or physical limitations. ## What the Charity 2.0 trend means for industry ### For Retail Retail businesses can create opportunities for consumers to donate to charity while purchasing products and may collaborate with charities to create fundraising events. ### For Fashion & Apparel The fashion and apparel industry can collaborate with celebrities to create limited edition products, all proceeds of which could go towards fundraising events for charities. ### For Technology The technology industry can create virtual events for fundraising causes, and provide easy-to-use technology solutions to charities that simplify donations and facilitate virtual event participation. ## Trend signals for Charity 2.0 Trend score 2.7 out of 10, from popularity 33%, activity 40%, freshness 8%. - Popularity: 33% - Activity: 40% - Freshness: 8% ## Examples of the Charity 2.0 trend 7 featured examples from Aug 21, 2006 to Sep 29, 2007. - [Simplifying Donations](https://www.trendhunter.com/trends/vending-machines-enable-users-to-donate-to-charity): Charity Vending Machines (Category: Unique) Implication: Opportunities exist for beverage companies to partner with charities and make donations more accessible to consumers via vending machines. - [Celebrities Design Swarovski Jackets for Charity](https://www.trendhunter.com/trends/celebrities-design-swarovski-made-jackets-for-charity) (Category: Celebs) Implication: The fashion industry can capitalize on the trend of celebrity-designed fashion by creating collaborations and limited-edition collections that appeal to consumers seeking unique a… - [Deface Value](https://www.trendhunter.com/trends/phil-collins-albums-get-defaced-for-charity): Phil Collins Albums Defaced by Celebrities for Charity (Category: Celebs) Implication: The collaboration between celebrities and artists to create genuine artworks from album sleeves opens up disruptive innovation opportunities for the art industry. - [Second Life Charity Event](https://www.trendhunter.com/trends/sl-worlds-largest-coffee-morning): World's Largest Coffee Morning (Category: Tech) Implication: Charities and non-profits can explore virtual and online event opportunities to raise funds and increase awareness of their causes. - [Celebs Design Pumps For Charity](https://www.trendhunter.com/trends/celebrities-design-stuart-weitzman-pumps-to-benefit-ovarian-cancer): Ovarian Cancer Benefit (Category: Social Good) Implication: Fashion brands can explore collaborations with celebrities to create exclusive products for charity auctions, boosting brand visibility and supporting a cause. - [Jumble Sales](https://www.trendhunter.com/trends/topshop-jumble-sales-massive-jumble-sales-for-charity): Fashion Retailer Helps You Sell Your Clothing For Charity (Category: Lifestyle) Implication: Fashion retailers can organize jumble sales or similar initiatives to help customers sell unwanted items and contribute to charity, fostering goodwill and loyalty among shoppers. - [Social Investment Bank](https://www.trendhunter.com/trends/social-investmen-bank-first-charity-oriented-bank): First Charity Oriented Bank (Category: Social Good) Implication: Opportunity for banks to create a socially oriented financial institution focused on charity investments. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)