# Charitable Shockovations Wild acts for ‘good' are drawing media attention for awarenes. By [Rachel](https://www.trendhunter.com/Rachel) | Published Jun 10, 2009, updated Oct 28, 2009 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/charitable-shockovations-wild-acts-for-good-that-draw-viewer-attention ## Key Figures - Trend score: 4.6/10 - Evidence articles: 6 ## What is the Charitable Shockovations trend? **Charitable Shockovations:** With the world facing uncertain economic times, companies and charities alike are reaching for the viral potential that comes with shockvertising. Shockvertising was already on the rise, but the credit crunch has given rise to even more clever and peculiar ads. Shock wins against a faltering economy. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 31 to May 19, 2009 - Published: Jun 10, 2009 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Charitable Shockovations trend ### Shockvertising for Charity Companies and charities are using shockvertising to gain viral attention and financial contribution for charity amidst uncertain economic times. ### Humorous Protest for Awareness Using fake protests to raise awareness for various causes and campaigns through humor and comical dressing. ### Auctioning Dates for Donations Organizing event auctions that feature bachelors and bachelorettes for exotic date packages towards fundraising for cancer research. ## What the Charitable Shockovations trend means for industry ### For Charity Charities can use disruptive innovation such as shockvertising to gain media hype and financial contribution from individuals and corporations. ### For Protest and Activism Activist groups can grab the attention of the masses with humorous protests and creative displays to gain media coverage and awareness for their campaigns. ### For Auction Services Auction companies can tap into the charity scene by offering fun experiential date packages as well as partnering with businesses and celebrities to offer auction-worthy experiences. ## Trend signals for Charitable Shockovations Trend score 4.6 out of 10, from popularity 65%, activity 65%, freshness 8%. - Popularity: 65% - Activity: 65% - Freshness: 8% ## Examples of the Charitable Shockovations trend 6 featured examples from Mar 31 to May 19, 2009. - [Dates for Donations](https://www.trendhunter.com/trends/human-auctions-torontos-finest-bachelors-bachelorette-event): Toronto's Finest Auction 2009 for Bachelors and Bachelorettes (Category: Luxury) Implication: Innovative fundraising ideas like Toronto's Finest Auction can provide a fresh approach for nonprofit organizations in raising funds for various causes. - [17 Charitably Naughty Ideas](https://www.trendhunter.com/slideshow/naughty-charity) (Category: Naughty) - [Drag Queens For Charity](https://www.trendhunter.com/trends/unicef-tap-project-female-impersonators): UNICEF Tap Project Uses Female Impersonators (Category: Pop Culture) Implication: Opportunity for advertising agencies to leverage celebrity impersonation in creative campaigns for social causes. - [Funny Fake Protests](https://www.trendhunter.com/trends/funny-fake-protests-north-york-general-hospitals-underwear-affair-presented): Toronto's North York General Hospital Underwear Affair (Category: Naughty) Implication: The event planning industry can capitalize on the trend of costume marathons by offering specialized event services and theme-related logistics to create memorable experiences. - [Naughty for Charity](https://www.trendhunter.com/trends/tap-project-keep-it-clean): The UNICEF Tap Project ‘Keep It Clean' Campaign (Category: Naughty) Implication: Charitable organizations can leverage the power of cause marketing to raise funds and create awareness for their causes. - [NewsNudes for Charity](https://www.trendhunter.com/trends/today-show-newsnudes-revealing-paintings-for-charity): Revealing Paintings by Today Show Cast To Benefit Charity (Category: Pop Culture) Implication: Art market can potentially benefit from the sentiment attached to artwork created by non-professional artists. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Marketing](https://www.trendhunter.com/marketing)