# Charitable Pop-Up A desire to integrate social good prompts retailers to create pop-up solutions. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 11, 2014 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/charitable-popup ## Key Figures - Trend score: 4.6/10 - Evidence articles: 6 ## What is the Charitable Pop-Up trend? **Charitable Pop-Up:** As an emphasis on social good grows, a need to incorporate charitable tactics in retail becomes commonplace. Seeking to emphasize a commitment to charitable causes, retailers are turning to pop-up events to represent social consciousness. This temporary approach to corporate social responsibility enables companies to dabble in the realm of humanitarianism without changing the entire brand ethos, while communicating an air of exclusivity that bodes well with the prestige of philanthropic consumers. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 26, 2013 to Apr 30, 2015 - Published: Jun 11, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Charitable Pop-Up trend ### Charitable Pop-Up Events There is a growing need for incorporating charitable tactics in retail through temporary pop-up events. ### Lost-and-Found Upcycling A need to deal with lost-and-found objects through upcycling into artful objects is a growing trend. ### Interactive Cause-based Pop-Ups Interactive pop-up installations that highlight social issues and encourage support for certain causes are on the rise. ## What the Charitable Pop-Up trend means for industry ### For Retail Industry Retailers are incorporating charitable tactics through pop-up events to represent social consciousness while communicating an air of exclusivity that bodes well with the prestige of philanthropic consumers. ### For Sustainability Industry Upcycling of lost-and-found objects can lead to disruptive innovation opportunities within the sustainability industry. ### For Nonprofit Industry Interactive pop-ups that highlight social issues and encourage support for certain causes can bring disruptive innovation opportunities in the nonprofit industry. ## Trend signals for Charitable Pop-Up Trend score 4.6 out of 10, from popularity 76%, activity 53%, freshness 8%. - Popularity: 76% - Activity: 53% - Freshness: 8% ## Examples of the Charitable Pop-Up trend 6 featured examples from Apr 26, 2013 to Apr 30, 2015. - [Charity Pop-Up Shops](https://www.trendhunter.com/trends/street-store): The Street Store Provides Shopping Experience for Homeless Individuals (Category: Social Good) Implication: The retail industry can explore rent-free, premises-free pop-up shops as a way to reach underserved communities and create unique shopping experiences. - [Interactive Pop-Up Aquariums](https://www.trendhunter.com/trends/kenzo): Kenzo Creates an Aquarium to Highlight the Harms of Overfishing (Category: Art & Design) Implication: Fashion brands can integrate environmental activism into their marketing strategies and product offerings to engage customers and drive social change. - [Lost-and-Found Pop-Up Shops](https://www.trendhunter.com/trends/lost-and-found-objects): Dutch Railways Has a Shop That Sells Its Lost and Found Objects (Category: Art & Design) Implication: The design industry can benefit from utilizing lost-and-found items and turning them into sustainable and unique products that appeal to environmentally-conscious consumers. - [Wage Gap Shops](https://www.trendhunter.com/trends/gender-wage-equality): Less Than 100 Raises Awareness of Gender Wage Equality by Giving Women a Discount (Category: Social Good) Implication: Incorporate social justice components into retail models including pop-up shops, brick-and-mortar, and e-commerce, championing equality in pricing and diversity in sourcing. - [Pop-Up Relief Restaurants](https://www.trendhunter.com/trends/support-for-nepal): Grub Club's Temporary Eatery Raises Funds to Support for Nepal (Category: Social Good) Implication: Partnering with local chefs and restaurants to host pop-up fundraising events. - [Charitable Caffeine Movements](https://www.trendhunter.com/trends/suspended-coffee): Pay It Forward by Purchasing a Suspended Coffee in Certain Cafes (Category: Lifestyle) Implication: Coffee shops can capitalize on the Suspended Coffee movement to increase customer loyalty and community engagement through social responsibility initiatives. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)