# Integrated Charity Boomers turn to more lifestyle-integrated forms of charitable donations. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 29, 2018 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/charitable-lifestyle ## Key Figures - Trend score: 2.7/10 - Evidence articles: 4 ## What is the Integrated Charity trend? **Integrated Charity:** Boomers are increasingly seeking forms of charitable contributions that they are able to seamlessly integrate into their lifestyles and daily routines. These passive forms of social good are ideal for individuals in retirement who are prioritizing leisure over labor, allowing them to positively impact various causes without taking away from their primary interests. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 14, 2017 to Aug 29, 2018 - Published: Aug 29, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Integrated Charity trend ### Lifestyle-integrated Charity Boomers are seeking passive forms of social good that can be integrated into their daily routines. ### Purposeful Travel Travel experiences that promote social good, immersion in culture, and community building. ### Socially Responsible Consumer Goods Goods that focus on minimizing environmental impact and ethical labor practices while also donating to social impact causes. ## What the Integrated Charity trend means for industry ### For Healthcare Opportunities to innovate in at-home screening systems and personalized healthcare policies that also give back to charities. ### For Travel Opportunities to curate purposeful travel experiences that promote community building and social good while also providing adventure for all ages. ### For Retail Opportunities to provide high-quality, ethically-sourced and sustainable consumer goods that also donate to social impact causes. ## Workshop question How could your brand seamlessly integrate a charitable element into its product/service? ## Trend signals for Integrated Charity Trend score 2.7 out of 10, from popularity 38%, activity 36%, freshness 8%. - Popularity: 38% - Activity: 36% - Freshness: 8% ## Examples of the Integrated Charity trend 4 featured examples from Jun 14, 2017 to Aug 29, 2018. - [Social Impact Sheets](https://www.trendhunter.com/trends/sol-organics): Sol Organics Lets Buyers Rest Well Knowing They Supported Ethical Businesses (Category: Eco) Implication: The luxury bedding industry can disrupt the market by incorporating eco-friendly and fair trade practices. - [Charitable Intergenerational Vacations](https://www.trendhunter.com/trends/me-to-we-family): 'Me to We Family' Curates Travel Opportunities for All Ages (Category: World) Implication: Opportunity to innovate by offering travel packages that combine adventure, cultural immersion, and charitable initiatives. - [Charitable Pet Insurance Policies](https://www.trendhunter.com/trends/pet-health-coverage): TOTO Offers Pet Health Coverage That Saves Animal Lives (Category: Lifestyle) Implication: The insurance industry could explore incorporating charitable giving into their policies to appeal to socially conscious consumers. - [Charitable Heart-Tracking Apps](https://www.trendhunter.com/trends/heart-for-heart): Heart for Heart Analyzes User Data to Improve Screening Technology (Category: Social Good) Implication: Healthcare professionals can incorporate crowdsourced data in developing personalized health monitoring and screening programs for their patients. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)