# Social Good Gaming Mobile gaming apps covertly inform consumers on social causes. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jun 23, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/charitable-gaming ## Key Figures - Trend score: 3.3/10 - Evidence articles: 8 ## What is the Social Good Gaming trend? **Social Good Gaming:** Moving past their role as mere tools for passing time, mobile gaming apps that leverage their audiences in order to increase awareness around important social causes serve an increasingly important role. Whether as a direct means of raising funds or as a tool for informing individuals, altruistic mobile games are a covert method of engaging consumers around issues that matter. ## At a Glance - Evidence: 8 featured examples - Articles from: Jan 7, 2015 to Nov 8, 2017 - Published: Jun 23, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Social Good Gaming trend ### Social Good Gaming Mobile gaming apps covertly inform consumers on social causes ### Gamified Donation Apps Gaming apps that allow players to raise money for charitable organizations ### Charitable Video Game Marathons Organizations hosting video game marathons to raise funds for charitable causes ## What the Social Good Gaming trend means for industry ### For Gaming Industry Developing and promoting social good gaming apps that raise awareness and funds for charitable causes ### For Non-profit Industry Partnering with gaming companies to develop gamified donation apps and video game marathons that generate funds for charitable causes ### For Tech Industry Creating platforms that combine gaming with charitable donations to support causes that resonate with gamers ## Trend signals for Social Good Gaming Trend score 3.3 out of 10, from popularity 48%, activity 42%, freshness 8%. - Popularity: 48% - Activity: 42% - Freshness: 8% ## Examples of the Social Good Gaming trend 8 featured examples from Jan 7, 2015 to Nov 8, 2017. - [Hunger-Fighting Video Games](https://www.trendhunter.com/trends/pacman-vs-hunger): 'PacMan Vs. Hunger' Uses a Classic Game to Support a Good Cause (Category: Tech) Implication: Gamifying charitable donations represents a disruptive innovation for the non-profit industry which can expand its reach and attract a younger demographic. - [Social Good Mobile Games](https://www.trendhunter.com/trends/doctors-without-borders): This Digital Game is Based on the Work of Doctors Without Borders (Category: Tech) Implication: There is a huge opportunity for the gaming industry to create socially impactful games that provide immersive and engaging experiences to players. - [Hunger-Fighting Apps](https://www.trendhunter.com/trends/charity-game): Hunger Crunch's Charity Game Staves Off Fictive & Real World Hunger (Category: Tech) Implication: The mobile gaming industry can incorporate in-app purchases and virtual experiences to support charitable missions. - [Gamified Donation Apps](https://www.trendhunter.com/trends/givdo-app): The Givdo App is a Game That Enables Players to Make Charitable Donations (Category: Tech) Implication: Mobile gaming industry can explore partnerships or create their own charitable gaming platforms to tap into the growing demand for gamified philanthropy. - [Charitable Video Game Marathons](https://www.trendhunter.com/trends/extra-life-toronto): Extra Life Toronto Hosted an Event to Raise Funds for Sick Kids (Category: Tech) Implication: Nonprofits can seize the opportunity to host video game marathons as a novel way to raise funds and amplify their cause. - [Artistic Micro-Donation Apps](https://www.trendhunter.com/trends/charity-gaming): Charity Gaming App Elbi Uses Drawings and Doodles to Make an Impact (Category: Tech) Implication: Creating innovative mobile apps that combine gaming elements with philanthropy to engage users. - [Autistic Video Game Characters](https://www.trendhunter.com/trends/symmetra): Overwatch's 'Symmetra' is Canonically on the Autism Spectrum (Category: Tech) Implication: Video game developers can seize the opportunity to design and highlight characters who defy stereotypes, as seen with Symmetra's character in Overwatch. - [Animal Rights Video Games](https://www.trendhunter.com/trends/meat-is-murder): The Game is Based on The Smiths' 1985 Album 'Meat Is Murder' (Category: Tech) Implication: Potential for game developers to explore creating games that raise awareness about social and environmental issues, correlating with popular music or art. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)