# Charitable Enrollment Consumers enroll in services for the sake of social good. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published May 21, 2015 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/charitable-enrollment ## Key Figures - Trend score: 4.0/10 - Evidence articles: 6 ## What is the Charitable Enrollment trend? **Charitable Enrollment:** As consumers become more socially aware, they are more likely to search for ways to contribute to making the world a better place. Rather than seeking personal rewards, many consumers are being motivated by charitable intentions when it comes to enrolling for memberships and services, revealing a desire to achieve personal fulfillment through social good. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 10, 2014 to Aug 19, 2016 - Published: May 21, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Charitable Enrollment trend ### Charitable Participation Consumers are increasingly motivated by charitable intentions rather than personal rewards when enrolling in memberships and services, revealing a strong desire for personal fulfillment through social good. ### Hunger Relief Apps Charity games like Hunger Crunch which combine gaming and social good appeal to many consumers, presenting opportunities for innovation across both industries. ### Corporate Social Responsibility Startup companies are increasingly recognizing and prioritizing their roles in corporate social responsibility initiatives as consumers become more concerned with ethical business practices. ## What the Charitable Enrollment trend means for industry ### For Hospitality Hotels and other hospitality organizations can attract socially-conscious consumers and promote their brand by creating volunteer and charitable programs for guests. ### For Mobile Gaming Mobile gaming platforms can take advantage of the trend for charity games to create new and innovative products that appeal to consumers' social conscience while providing entertainment. ### For Social Organizations The trend towards social betterment groups like the Ivy Clubs offers opportunities to build communities of people with common interests and values to share experiences and potentially spark new ideas for innovation. ## Workshop question How does your brand align with the growing value consumers place on doing social good? ## Trend signals for Charitable Enrollment Trend score 4.0 out of 10, from popularity 69%, activity 45%, freshness 8%. - Popularity: 69% - Activity: 45% - Freshness: 8% ## Examples of the Charitable Enrollment trend 6 featured examples from Oct 10, 2014 to Aug 19, 2016. - [Social Betterment Groups](https://www.trendhunter.com/trends/ivy-club): Ivy Club Members Take Pride in Being Leaders in Thought & Innovation (Category: Lifestyle) Implication: Social organizations like Ivy Clubs can leverage collaborative innovation and create a platform for social, intellectual, and cultural endeavors. - [Volunteer-Rewarding Packages](https://www.trendhunter.com/trends/luxury-upgrade): The Ritz-Carlton Do Good, Feel Good Package Offered a Luxury Upgrade (Category: World) Implication: Luxury hotels and resorts can embrace volunteer rewarding packages as a way to attract socially conscious travelers and enhance their brand image. - [Philanthropic Startup Movements](https://www.trendhunter.com/trends/corporate-social-responsibility-initiative): The Corporate Social Responsibility Initiative Lets Companies Help (Category: Social Good) Implication: Disruptive innovation opportunity: Develop AI-powered chatbots that help companies manage and communicate their CSR initiatives effectively. - [Hunger-Fighting Apps](https://www.trendhunter.com/trends/charity-game): Hunger Crunch's Charity Game Staves Off Fictive & Real World Hunger (Category: Tech) Implication: The mobile gaming industry can incorporate in-app purchases and virtual experiences to support charitable missions. - [Coffee Shop Adoption Initiatives](https://www.trendhunter.com/trends/kitsap-humane-society): The Kitsap Humane Society is Taking Adoptable Dogs to Starbucks (Category: Lifestyle) Implication: Bringing adoptable dogs to coffee shops opens up new channels for connecting with potential pet owners and increases the chances of successful adoptions. - [Local Membership Cards](https://www.trendhunter.com/trends/goloco): Goloco Connects People to Local Businesses and the Community (Category: Business) Implication: Introduce a membership program to support local retail shops while promoting community involvement and charitable giving. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)