# Chamomile Snacking Chamomile is offered in food or snack options instead of just tea. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 8, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/chamomile-snacking ## Key Figures - Trend score: 4.4/10 - Evidence articles: 4 ## What is the Chamomile Snacking trend? **Chamomile Snacking:** Chamomile has long been used for its calming benefits in teas and topical skincare products, and it's now increasingly being incorporated into snacks that promote stress-relief and sleep-enhancing benefits. ## The consumer insight behind the Chamomile Snacking trend When choosing food items, consumers are often looking for multiple benefits in one. Whether those are related to nutrition, mood or performance--people want more from the products they choose to indulge in. At a time when uncertainty around the future is rampant and consumer stress is high, products and services that prioritize mood regulation are popular in a range of industries. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 11 to Oct 8, 2020 - Published: Oct 8, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Chamomile Snacking trend ### Functional Snacks A product form that combines taste and functional benefits, appealing to health-conscious and stressed consumers. ### CBD-focused products A focus on CBD-infused products and relaxation formulas that help ease anxiety and other stressors. ### Non-dairy alternative Yogurts Expansion of plant-based yogurt options appealing to consumers looking for low-sugar, dairy-free and organic options. ## What the Chamomile Snacking trend means for industry ### For Food and Beverage Introducing new ingredient offerings of chamomile in sweet or savory items, appealing to the growing demand of healthier snack options. ### For CBD and Cannabis To create wellbeing products that aid in relaxation by incorporating product offerings containing chamomile and other similar herbs. ### For Non-Dairy Incorporating chamomile into plant-based yogurts, offering a new flavor profile that caters to the growing demand of non-dairy alternatives. ## Workshop question How is your brand prioritizing stress-relief for its customers? ## Trend signals for Chamomile Snacking Trend score 4.4 out of 10, from popularity 62%, activity 61%, freshness 9%. - Popularity: 62% - Activity: 61% - Freshness: 9% ## Examples of the Chamomile Snacking trend 4 featured examples from Feb 11 to Oct 8, 2020. - [Series-Inspired Ice Creams](https://www.trendhunter.com/trends/frozen-dessert-flavor): Jeni's Created a Frozen Dessert Flavor Based on 'Outlander' (Category: Lifestyle) Implication: Innovative ice cream flavors can help companies stand out in a crowded industry and attract new customers. - [Calming Chewing Gums](https://www.trendhunter.com/trends/bubble-calm-functional-chewing-gum): Bubble Calm is a Functional Chewing Gum for Stress Relief (Category: Lifestyle) Implication: The wellness industry can incorporate functional chewing gums like Bubble Calm to offer stress relief solutions. - [Female-Targeted CBD Gummies](https://www.trendhunter.com/trends/relaxation-cbd-gummies): These Relaxation CBD Gummies Were Created with Women in Mind (Category: Lifestyle) Implication: The CBD industry can capitalize on the demand for female-targeted products and incorporate functional ingredients to create innovative and effective CBD products for women. - [Dairy-Free Greek-Style Yogurts](https://www.trendhunter.com/trends/organic-cultured-coconut): Cocojune Makes Organic Cultured Coconut with Full-Fat Coconut Milk (Category: Lifestyle) Implication: Disruptive innovation opportunity: Incorporating organic cultured coconut products into the plant-based foods industry to offer more diverse options for consumers seeking dairy-fr… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)