# Challenge Exposure YouTube challenges breathe life into classic and emerging face-to-face games. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Dec 6, 2016 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/challenge-exposure ## Key Figures - Trend score: 2.3/10 - Evidence articles: 6 ## What is the Challenge Exposure trend? **Challenge Exposure:** YouTubers have tremendous influence on their audiences, which has led to many collaborations between content creators and companies. Challenge videos, which see many YouTubers trying out the same task on film, have provided all sorts of companies, but especially game and toy companies, with entertaining, viral exposure that's more readily received than sponsored content. ## At a Glance - Evidence: 6 featured examples - Articles from: Dec 4, 2014 to Jan 18, 2017 - Published: Dec 6, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Challenge Exposure trend ### Challenge Videos Challenge videos have provided companies, especially game and toy companies, with entertaining, viral exposure that's more readily received than sponsored content. ### Fast-paced, Quick-thinking Games Fast-paced, quick-thinking games like 'The 5 Second Rule' are becoming increasingly popular as a test of mental acuity. ### Supersized Food Recipes and videos featuring supersized food, such as the DIY Giant Grilled Cheese, are popular on YouTube and can be an innovative way for food companies to create engaging content. ## What the Challenge Exposure trend means for industry ### For Entertainment Challenge videos and viral content can be a powerful tool in shaping the landscape of the entertainment industry and engaging with audiences in new and exciting ways. ### For Gaming and Toys Challenge videos featuring games and toys can provide companies with entertaining and viral exposure that engages viewers in a more organic way than traditional marketing avenues. ### For Food and Beverage Supersized food videos and recipes can be a creative way for food and beverage companies to showcase their products and reach audiences in new and unconventional ways. ## Workshop question How do influencers play a role in your brand's marketing? Who would be a good fit for your brand? ## Trend signals for Challenge Exposure Trend score 2.3 out of 10, from popularity 44%, activity 18%, freshness 8%. - Popularity: 44% - Activity: 18% - Freshness: 8% ## Examples of the Challenge Exposure trend 6 featured examples from Dec 4, 2014 to Jan 18, 2017. - [Dinner-Eating Live Streams](https://www.trendhunter.com/trends/watch-people-eat): The Diva of Afreeca TV Eats Dinner to a Live Audience on a Daily Basis (Category: Lifestyle) Implication: Platforms like Afreeca TV offer unique opportunities for content creators to earn virtual currency. - [Giant Grilled Cheese Recipes](https://www.trendhunter.com/trends/sandwich-recipe): YouTube's HellthyJunkFood Created a Supersized Sandwich Recipe (Category: Lifestyle) Implication: Food establishments can capitalize on the popularity of gourmet grilled cheese sandwiches and create unique offerings to cater to the foodie movement. - [Water Helmet Challenges](https://www.trendhunter.com/trends/wet-head-challenge): YouTubers Markiplier and Rosanna Pansino Created the 'Wet Head Challenge' (Category: Life-Stages) Implication: The success of the 'Wet Head Challenge' highlights the potential for innovations in the toy industry, particularly with water toys. - [Spicy Food Challenges](https://www.trendhunter.com/trends/hot-pepper-challenge): Ivey and MattyBRaps Faced Off in a Hot Pepper Challenge on YouTube (Category: Lifestyle) Implication: Disruptive innovation opportunity: Launch a product line of spicy snacks and sauces catering to the growing demand for spicy food challenges and spicy cuisine. - [Quick Guessing Challenges](https://www.trendhunter.com/trends/the-5-second-rule): YouTubers 'Team Edge' Competed in a Game of 'The 5 Second Rule' (Category: Life-Stages) Implication: The gaming industry can capitalize on the popularity of fast-paced guessing games and develop new titles that offer unique challenges. - [Board Game Challenge Videos](https://www.trendhunter.com/trends/quelf-challenge): YouTubers 'Team Edge' Faced Off in the 'Quelf Challenge' (Category: Life-Stages) Implication: Manufacturers can capitalize on the rise of interactive board games by creating innovative and engaging game experiences. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)