# Certain Sobriety Safeguarding against drunkenness with innovative breathalyzers. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published May 25, 2012, updated May 28, 2012 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/certain-sobriety ## Key Figures - Trend score: 2.1/10 - Evidence articles: 5 ## What is the Certain Sobriety trend? **Certain Sobriety:** According to the 2008 Traffic Safety Annual Assessment by the National Highway Traffic Safety Administration (NHTSA), one person dies in a drunk-driving accident every 50 minutes. This is a shocking statistic that highlights the problem of drinking and driving in our society, and has perhaps served to push innovators into creating new and portable tools for measuring drunkenness. These innovative breathalyzer systems, which range from watches to clothing, encourage consumers to be extra cautious before getting behind the wheel and help to underline the fact that it's never okay to drink and drive. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 18, 2011 to Apr 30, 2012 - Published: May 25, 2012 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Certain Sobriety trend ### Portable Breathalyzers Portable breathalyzers in the form of timepieces, outerwear, and smartphone attachments are becoming increasingly popular and relevant due to the risks of drunk driving. ### Smart Sensors Smart sensors, including electronic noses, are being used to measure blood alcohol levels with escalating precision. ### DIY Alcohol Monitoring Devices A new category of DIY devices such as the Talking Breathalyzer have surfaced, which not only tests intoxication levels but also offer additional features such as voice messaging and texting. ## What the Certain Sobriety trend means for industry ### For Health and Safety The health and safety industry could develop new solutions utilizing smart breathalyzer sensors to prevent drunk driving. ### For Consumer Electronics Electronics companies have the opportunity to produce innovative portable devices such as the iBreathAnalyzer that attach to smart devices and may hold the key to preventing life-threatening incidents. ### For Apparel and Wearables The rise of the wearable technology industry could provide new ways of integrating breathalyzer technology into clothing and accessories, including watches and jackets, expanding the concept of smart sensor technology. ## Trend signals for Certain Sobriety Trend score 2.1 out of 10, from popularity 37%, activity 20%, freshness 8%. - Popularity: 37% - Activity: 20% - Freshness: 8% ## Examples of the Certain Sobriety trend 5 featured examples from Jun 18, 2011 to Apr 30, 2012. - [Sobriety-Measuring Timepieces](https://www.trendhunter.com/trends/breathalyzer-watch): Breathalyzer Watch Tells You How Hammered You Are (Category: Lifestyle) Implication: The Breathalyzer Watch demonstrates the potential to incorporate new features into wearable technology that can make them more useful and functional for consumers. - [Smartphone Breathalyzer Monitors](https://www.trendhunter.com/trends/ibreathanalyzer): The iBreathAnalyzer Reveals Intoxication Levels to Apple Users (Category: Lifestyle) Implication: The consumer electronics industry can explore opportunities to develop and market innovative smartphone attachments like the iBreathAnalyzer that enhance user experiences. - [Intoxication-Sensitive Outerwear](https://www.trendhunter.com/trends/breathalyzer-jacket): Breathalyzer Jacket Determines if You're Too Drunk to Function (Category: Lifestyle) Implication: Fashion industry can explore the integration of technology in clothing to create innovative and functional garments. - [Location-Based Liquor](https://www.trendhunter.com/trends/gps-breathalyzer): The GPS Breathalyzer Determines Exactly Where You've Been Drinking (Category: Tech) Implication: Opportunity to use innovative technology to better monitor and prevent drunk driving - [Verbal Booze Testers](https://www.trendhunter.com/trends/talking-breathalyzer): The Talking Breathalyzer by Al Linke Tells You Just How Tipsy You Are (Category: Lifestyle) Implication: The Talking Breathalyzer presents an opportunity for the consumer electronics industry to develop innovative alcohol monitoring devices. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)