# Cereal Nostalgia Brands leverage classic “Saturday morning” cereals to target Millennials. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published Mar 6, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cereal-nostalgia ## Key Figures - Trend score: 4.9/10 - Evidence articles: 5 ## What is the Cereal Nostalgia trend? **Cereal Nostalgia:** Brands within the food and beverage space are tapping into the flavors and ingredients of cereals that were popular among Millennials during their childhoods. The incorporation of such flavors within products highlights how brands are using nostalgia and novelty to appeal to Millennials. ## The consumer insight behind the Cereal Nostalgia trend Childhood for many Millennials was full of hope, leading to a tumultuous adolescence fueled by the cultural integration of social media. A collective remembrance fed by social media has led to a rise in nostalgia for Millennials seeking emotional escapism from the modern world. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 20, 2019 to Jun 10, 2021 - Published: Mar 6, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cereal Nostalgia trend ### Nostalgia Marketing Brands within the food and beverage space are using nostalgia to appeal to millennials who seek emotional escapism from the modern world. ### Limited Edition Menu Items Fast food establishments are capturing consumer attention via hyper-branded, limited edition menu options to attract foot traffic. ### Mash-Up Products Brands are blending nostalgic favorites together to create a unique product that appeals to fans of both products. ## What the Cereal Nostalgia trend means for industry ### For Food and Beverage Brands within this industry are tapping into nostalgia and novelty to appeal to millennials and capture consumer attention. ### For Candy and Snack Candy and snack companies are creating limited edition, cereal-flavored treats to satisfy consumers looking for variety and unique flavor profiles. ### For Craft Brewery Craft breweries are creating unorthodox libations with unique flavor profiles for consumers seeking new experiences. ## Workshop question Consider how your brand can take inspiration from tapping into nostalgia. ## Trend signals for Cereal Nostalgia Trend score 4.9 out of 10, from popularity 76%, activity 60%, freshness 10%. - Popularity: 76% - Activity: 60% - Freshness: 10% ## Examples of the Cereal Nostalgia trend 5 featured examples from Feb 20, 2019 to Jun 10, 2021. - [Cereal-Inspired Craft Beers](https://www.trendhunter.com/trends/smartmouth-brewing-saturday-morning): The Smartmouth Brewing Saturday Morning Beer is Marshmallow-Infused (Category: Lifestyle) Implication: Craft breweries embracing creative and adventurous brewing techniques to differentiate themselves in a crowded market. - [Breakfast Cereal-Flavored Candy Bars](https://www.trendhunter.com/trends/kit-kat-fruity-cereal): The Kit Kat Fruity Cereal Bar Mimics a Familiar Flavor (Category: Marketing) Implication: Companies in the confectionery industry can create new and exciting candy products by experimenting with flavor combinations, including cereal flavors, to appeal to consumers' tas… - [Tasty Multi-Colored Mini Donuts](https://www.trendhunter.com/trends/froot-loop-donuts1): Carl's Jr. and Hardee's Re-Release Their Froot Loop Donuts (Category: Marketing) Implication: Fast food restaurants, like Carl's Jr. - [Nostalgic Mash-Up Cereals](https://www.trendhunter.com/trends/mashup-cereal): Kellogg's Latest Mashup Cereal Blends Fan Favorites (Category: Lifestyle) Implication: Cereal manufacturing industry can capitalize on the Mashup cereal trend and create unique flavor blends of their own. - [Resurrected Peanut Butter Cereals](https://www.trendhunter.com/trends/peanut-butter-corn-pops): Kellogg’s is Bringing Back Chocolate Peanut Butter Corn Pops (Category: Lifestyle) Implication: Food manufacturers can capitalize on the trend of resurrecting discontinued food products, especially in the breakfast cereal segment, to cater to consumers' nostalgia and drive s… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)