# Ceramide Cleanser Ceramides are incorporated into facial cleansers to protect the skin. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 11, 2022 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/ceramide-cleanser ## Key Figures - Trend score: 3.2/10 - Evidence articles: 6 ## What is the Ceramide Cleanser trend? **Ceramide Cleanser:** Ceramides are increasingly popular, particularly in moisturizers, for their ability to moisturize and protect the skin's barrier. Now, brands are incorporating them into facial cleansers to enhance their ability to moisturize instead of strip the skin. ## The consumer insight behind the Ceramide Cleanser trend The popularity of the skincare industry has resulted in the average consumer having a much more scientific knowledge of ingredients and product efficacy than they did in the past. Brands who leverage this knowledge and highlight target ingredients will continue to be popular in the cosmetics space. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 4, 2020 to Jan 4, 2023 - Published: Mar 11, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Ceramide Cleanser trend ### Incorporation of Ceramides in Cleansers The trend of incorporating ceramides in facial cleansers to protect the skin's barrier against harsh cleansing. ### Clean and Vegan Skincare The trend of increasing demand for clean, vegan and dermatologist-recommended skincare products. ### pH-Focused Hydrating Cleansers The trend of producing pH-balanced cleansers which restore skin's natural moisture and hydration. ## What the Ceramide Cleanser trend means for industry ### For Skincare Industry The growing significance of the skincare industry calls for the development of products that cater to consumers looking for specific ingredients and functions. ### For Beauty and Cosmetics Industry The beauty and cosmetics industry can benefit from using more natural ingredients and gentler formulas that are both effective and sustainable. ### For Sustainability Industry The focus on using recyclable and sustainable packaging is becoming more important as consumers become increasingly eco-conscious. ## Workshop question How is your brand catering to the more informed consumer? ## Trend signals for Ceramide Cleanser Trend score 3.2 out of 10, from popularity 46%, activity 35%, freshness 14%. - Popularity: 46% - Activity: 35% - Freshness: 14% ## Examples of the Ceramide Cleanser trend 6 featured examples from Sep 4, 2020 to Jan 4, 2023. - [Creamy Avocado Cleansers](https://www.trendhunter.com/trends/avocado-ceramide-moisture-barrier-cleanser): The Avocado Ceramide Moisture Barrier Cleanser Works Even After Rinsing (Category: Fashion) Implication: Brands in the beauty and personal care industry can develop innovative creams and cleansers with avocado, postbiotics, and other clinically-proven ingredients to strengthen the sk… - [Vegan Ceramide-Powered Face Washes](https://www.trendhunter.com/trends/extragentle-face-wash): Pacifica Offers an Extra-Gentle Face Wash to Consumers (Category: Fashion) Implication: The skincare industry may shift their focus towards vegan, ceramide-based, and affordable skincare products to cater to the needs of eco-conscious, health-conscious, and price-con… - [Clean Oat Milk Skincare](https://www.trendhunter.com/trends/elf-cosmetics-pure-skin): e.l.f. Cosmetics' Pure Skin Collection is Dermatologist-Developed (Category: Fashion) Implication: The clean beauty industry is likely to see growth as more companies, like e.l.f Cosmetics, develop and market products that adhere to non-toxic, natural ingredient standards. - [Balancing Cleansing Balms](https://www.trendhunter.com/trends/deep-cleansing-balm): Bliss' Deep Cleansing Balm Dissolves Makeup & Restores the Skin Barrier (Category: Fashion) Implication: There is an opportunity for skincare companies to develop products that support the skin's microbiome and barrier function to improve overall skin health and prevent damage. - [Hydrating Cream-to-Foam Cleansers](https://www.trendhunter.com/trends/creamtofoam-cleanser): CeraVe's New Cleanser Blends Amino & Hyaluronic Acids (Category: Fashion) Implication: Skincare brands can explore new formulations and technologies to create innovative and effective hydrating cleansers. - [Hydrating Vegan Face Serums](https://www.trendhunter.com/trends/vegan-face-serums): Pacifica's Vegan Ceramide Face Serum Comes at an Affordable Price (Category: Fashion) Implication: Develop new vegan skincare lines that cater to people with sensitive skin. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)