# Centralized Nitro Nitrogen-infused beverages become the primary selling point at bars and cafes. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 3, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/centralized-nitro ## Key Figures - Trend score: 4.6/10 - Evidence articles: 6 ## What is the Centralized Nitro trend? **Centralized Nitro:** Nitrogen-infused food and beverage items are now being marketed as central aspects of new establishments popping up globally. The use of nitrogen as a replacement for standard carbonation offers a quick fix for food brands looking to position themselves in a more upscale market. ## The consumer insight behind the Centralized Nitro trend While some consumers are required to or feel comfortable maintaining the same routine, adventurous foodies seek opportunities to inject their day with a sense of exploration. With this, unique ingredients and formats layered into familiar products find a balance of fitting into already formed habits, and offer consumers an opportunity for self-fulfillment through exploration. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 19, 2016 to Feb 4, 2018 - Published: Jan 3, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Centralized Nitro trend ### Nitrogen-infused Beverages The trend of nitrogen-infused beverages is growing rapidly, as it offers a premium alternative to the standard carbonation and opens up new potential markets for food brands. ### Mobile Espresso Bars and Carts The popularity of mobile espresso bars and carts is rising due to the value of engagement and interaction that it brings in events, ultimately providing a unique customer experience that is not usually offered in traditional coffee shops. ### Fashion and Food Partnerships Fashion houses partnering with food and beverage businesses to create exclusive menus and pop-up activations is an effective marketing strategy that provides a distinct selling advantage, as well as further engagement with target audiences. ## What the Centralized Nitro trend means for industry ### For Food and Beverage Industry The food and beverage industry is the main beneficiary of trends such as nitrogen-infused beverages, as it offers a new potential market to target and provides innovative products to be created. ### For Event Management Industry The event management industry can benefit from the trend of mobile espresso bars and carts as these mobile setups can provide a unique interactive experience to event attendees, therefore making the event more engaging. ### For Fashion Industry The fashion industry can benefit from partnerships with food and beverage businesses that offer distinct menus and pop-up activations, as it would provide a comprehensive lifestyle experience for their target customers. ## Workshop question How can your brand adjust its marketing or processes in a way that is simple, but that boosts the luxury marketability of its products/services? ## Trend signals for Centralized Nitro Trend score 4.6 out of 10, from popularity 64%, activity 66%, freshness 8%. - Popularity: 64% - Activity: 66% - Freshness: 8% ## Examples of the Centralized Nitro trend 6 featured examples from Sep 19, 2016 to Feb 4, 2018. - [Mobile Espresso Bars](https://www.trendhunter.com/trends/latte-booth): Toronto’s Latte Booth Brings Quality Italian Coffee Directly to Events (Category: Lifestyle) Implication: Disruptive innovation opportunity: Mobile espresso bars can disrupt the hospitality and event services industry by providing a unique and memorable experience for guests at weddin… - [Nitro Coffee Carts](https://www.trendhunter.com/trends/drinks-cart): Warbler Coffee Roasting's Mobile Drinks Cart Sells Nitro Beverages (Category: Lifestyle) Implication: Innovative possibilities for businesses in the food and beverage industry to introduce nitro coffee and other creative beverages using mobile carts as a distribution method. - [Fashionable Cafe Popups](https://www.trendhunter.com/trends/bhava-cafe): La Boutique's Jardin De La Boutique Activation Partners with Bhava Cafe (Category: Lifestyle) Implication: Opportunity for fashion labels to collaborate with coffee brands and create innovative activations that enhance brand exposure and customer engagement. - [Chocolaty Liquid Nitrogen Shakes](https://www.trendhunter.com/trends/nitroshake): Creamistry's Choco Pie Infused Nitroshake is a Next-Level Dessert (Category: Lifestyle) Implication: Ice cream shops can leverage the popularity of over-the-top milkshakes and creative infusion techniques to attract customers and offer unforgettable dessert experiences. - [Upscale Southern-Style Bars](https://www.trendhunter.com/trends/all-hands-brewing-house): All Hands Brewing House Combines Comfort and Contemporary Design (Category: Lifestyle) Implication: The use of nitrogen-infused beverages like the cream ale in All Hands Brewing House by bars or breweries can be the next big thing in the beverage industry. - [Nitrogen-Infused Horchatas](https://www.trendhunter.com/trends/inkwell): The New Ink.well Restaurant Features Experimental Dishes (Category: Lifestyle) Implication: Restaurants and hospitality businesses can explore the use of experimental culinary practices and nitrogen-infused foods to create unique dining experiences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)