# Celiac Convenience Portable packaged gluten-free products ensure easy health. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Mar 17, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/celiac-convenience ## Key Figures - Trend score: 3.0/10 - Evidence articles: 9 ## What is the Celiac Convenience trend? **Celiac Convenience:** Though once upon a time, it was incredibly difficult for those with gluten intolerance - or just those looking to stay healthy - to find suitable goods to eat, the health movement has made gluten-free goods mainstream. This has resulted in convenient, on-the-go packaged gluten-free goods form both small and large corporations, signifying a greater shift in the average diet. ## At a Glance - Evidence: 9 featured examples - Articles from: Dec 16, 2014 to Mar 25, 2017 - Published: Mar 17, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Celiac Convenience trend ### Gluten-free alternatives The growth of gluten-free goods provides an opportunity for companies to create healthy food options without sacrificing taste. ### Healthy snacking The trend towards health-conscious eating creates an opportunity to provide on-the-go snacks with natural, nutritious ingredients. ### Specialty dietary options The demand for food options accommodating dietary restrictions, such as gluten-free, dairy-free and vegan, provides an opportunity for companies to cater to this growing market. ## What the Celiac Convenience trend means for industry ### For Food and Beverage Creating new products like gluten-free pastas, snack bars and specialty seasonings and baking mixes. ### For Technology and Innovation Developing advanced food technologies that will enable companies to produce healthier snack options with longer shelf lives. ### For Health and Fitness Providing ready to eat, organic, and all-natural food products that would cater to the health and fitness trends, such as superfood snacks. ## Trend signals for Celiac Convenience Trend score 3.0 out of 10, from popularity 38%, activity 43%, freshness 8%. - Popularity: 38% - Activity: 43% - Freshness: 8% ## Examples of the Celiac Convenience trend 9 featured examples from Dec 16, 2014 to Mar 25, 2017. - [Superfood Apple Snacks](https://www.trendhunter.com/trends/apple-snack): Big Slice's Kettle Cooked Snacks Are Vibrant, Playful and Healthy (Category: Lifestyle) Implication: Companies in this industry could expand their product lines to include more healthy snack options with innovative flavors and superfood ingredients. - [Gluten-Free Pizza Bites](https://www.trendhunter.com/trends/pizza-bite): Smart Flour Foods' 'Snack Bites' are Made with a Base of Ancient Grains (Category: Lifestyle) Implication: The gluten-free food industry is experiencing growth as more individuals adopt gluten-free diets, leading to opportunities for new product development, such as gluten-free pizza b… - [Takeaway Gluten-Free Soups](https://www.trendhunter.com/trends/glutenfree-soups): The Soupologie Brand Offers Healthy Dairy-Free Meals for On-the-Go (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop automated processes and machinery for mass-producing gluten-free and dairy-free soups to meet the increasing demand. - [Bearded Organic Bars](https://www.trendhunter.com/trends/the-bearded-brothers): The Bearded Brothers Create Gluten-Free Energy Bars with Great Taste (Category: Lifestyle) Implication: The organic food industry can capitalize on the trend of organic energy bars and expand their product offerings in the snack food category. - [Wholesome Meat-Eater Treats](https://www.trendhunter.com/trends/beef-steak-sticks): Beef Steak Sticks Make Great Protein-Rich On-the-Go Eats (Category: Lifestyle) Implication: The convenient and protein-rich attributes of these beef steak sticks cater to the growing demand for healthier snacks. - [Gluten-Free Sandwich Thins](https://www.trendhunter.com/trends/cauliflower-sandwich): 'Cauliflower Sandwich Thins' Offer an Alternative Use for the Vegetable (Category: Lifestyle) Implication: Opportunity for food manufacturers to develop and produce innovative vegetable-based food substitutes for a growing market of health-conscious consumers. - [Carb-Free Pastas](https://www.trendhunter.com/trends/pasta-noodle): The Quest Pasta Noodles are Gluten-Free Without Any Carbohydrates (Category: Lifestyle) Implication: As consumers become more health-conscious, food manufacturing companies that innovate to produce healthier, low-carb, and gluten-free products like Quest Pasta will have an edge i… - [Gluten-Free Seed Snacks](https://www.trendhunter.com/trends/hemp-seed-bars): FreeYumm's Honey & Hemp Seed Bars are a Healthy Option for Kids (Category: Lifestyle) Implication: Innovating the production process to create a wide range of gluten-free snacks that cater to consumers' health-conscious preferences. - [Gluten-Free Baking Mixes](https://www.trendhunter.com/trends/wixon): Wixon Inc. Now Offers Gluten-Free Seasonings and Baking Mixes (Category: Lifestyle) Implication: Food manufacturers can capitalize on the trend of gluten-free baking mixes by expanding their product lines to include more gluten-free options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)