# Celebrity YouTubing YouTube began as a place where ordinary people could become famous, but celebs. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Nov 12, 2007, updated Nov 19, 2009 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/celebrity-youtubing-youtube-began-as-a-place-where-ordinary-people-could-be ## Key Figures - Trend score: 4.2/10 - Evidence articles: 5 ## What is the Celebrity YouTubing trend? **Celebrity YouTubing:** Description - When YouTube first started, it was recognized for its ability to bring “stardom” to and provide a platform for ordinary people. Anyone could create a video and upload it for millions of viewers are the world to see. Now, however, celebrities like Jim Carey and Oprah now have their own YouTube channels (because you just can’t get enough exposure when you’re a celebrity). Implications - After seeing the reach of these amateur videos and the amount of buzz their generated online, celebrities and their publicists recognized the potential to further promote icons and leaders and expand their fan base. Celebrity spokesperson, anyone? ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 24 to Dec 1, 2007 - Published: Nov 12, 2007 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Celebrity YouTubing trend ### Celebrity YouTubing Celebrities are recognizing the potential to expand their fanbase and promote their image through YouTube videos. ### Amateur Videos by Fans Amateur video creation by fans for their favorite celebrities presents an opportunity for novel ways of creative marketing, promotion, and fan engagement. ### Online Video Advertising Oprah's endorsement of YouTube as a platform for her 'Oprah Channel' highlights the evolving nature of online video advertising. ## What the Celebrity YouTubing trend means for industry ### For Entertainment Industry The ability of celebrities and fans to connect and promote through YouTube videos presents an opportunity for releasing new products, creative marketing campaigns, and promoting brand image. ### For Marketing and Advertising Industry The growing popularity of online videos on YouTube unveils a vast canvas for businesses to reach their consumers with targeted and branded messaging. ### For Environmental Advocacy Industry The comedians like Will Ferrell and others spoof and provide humorous tips on environmental awareness provides a unique opportunity to engage and educate people in the cause of sustainability. ## Trend signals for Celebrity YouTubing Trend score 4.2 out of 10, from popularity 70%, activity 48%, freshness 8%. - Popularity: 70% - Activity: 48% - Freshness: 8% ## Examples of the Celebrity YouTubing trend 5 featured examples from Apr 24 to Dec 1, 2007. - [Blossoming YouTube Idols](https://www.trendhunter.com/trends/talented-youtuber-esmee-denters-signs-with-justin-timberlakes-record-label): Talented YouTuber Esmee Denters Signs With Justin Timberlake's Reco (Category: World) Implication: The music industry is being disrupted as social media allows for direct artist-to-fan engagement and online fan base building, challenging traditional record labels. - [Enviro-Tips from the Green Team](https://www.trendhunter.com/trends/green-team-will-ferrell): Will Ferrell For the Environment (Category: Eco) Implication: There are opportunities for developing eco-friendly products as the demand for sustainable and bio-degradable products increases. - [YouTube's Biggest Endorsement Money Can't Buy](https://www.trendhunter.com/trends/youtubes-money-cant-buy-oprah-channel): Oprah Channel (Category: Pop Culture) Implication: The shift of ad dollars from traditional broadcast to online video formats, endorsed by Oprah Winfrey, presents a disruptive innovation opportunity for the advertising industry. - [Fan Created Music Videos](https://www.trendhunter.com/trends/would-you-like-to-make-a-video-to-bjorks-innocence-song): Bjork Invites Public to Create Video for 'Innocence' (Category: Pop Culture) Implication: The music industry can disruptively innovate by encouraging fan participation in music video creation, increasing engagement and interaction with fans. - [Celebs On YouTube](https://www.trendhunter.com/trends/jim-carrey-youtube-protest): Jim Carrey Protests For Prisoner Release (Category: Social Good) Implication: Opportunity for disruptive innovation in developing digital tools and platforms to amplify the impact of human rights advocacy. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)