# Literal Celebrity Worship Religion and pop culture collide as idolism is taken a step further. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Mar 26, 2013, updated Apr 1, 2013 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/celebrity-worship ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Literal Celebrity Worship trend? **Literal Celebrity Worship:** The availability of information on the web means the modern consumer can feel as close to celebrities as possible, causing the line between admiration and worship to blur. Superfans take this a step further by creating semi-religious pieces dedicated to public figures. Whether this merchandise is truly a product of love or meant as satire, it provides commentary on how high a priority pop culture is to the modern consumer. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 19, 2012 to Mar 4, 2013 - Published: Mar 26, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Literal Celebrity Worship trend ### Celebrity Worship The line between admiration and worship continues to blur as modern consumers feel closer to celebrities than ever before. ### Nostalgia Marketing Consumers' desire for past memories in pop culture is influencing the creation of nostalgic merchandise and experiences. ### Religious Parody Using religious imagery and practices in pop culture merchandise is becoming more popular in a satirical manner. ## What the Literal Celebrity Worship trend means for industry ### For Entertainment Industry The rise of celebrity worship highlights the need for the entertainment industry to adapt to the changing nature of fandom. ### For Marketing Industry The popularity of nostalgia marketing presents an opportunity for marketers to tap into consumers' emotions and memories. ### For Religious Industry The use of religious imagery and practices in pop culture merchandise could be a potential threat or opportunity for the religious industry to address. ## Trend signals for Literal Celebrity Worship Trend score 3.6 out of 10, from popularity 50%, activity 50%, freshness 8%. - Popularity: 50% - Activity: 50% - Freshness: 8% ## Examples of the Literal Celebrity Worship trend 4 featured examples from Aug 19, 2012 to Mar 4, 2013. - [Persona-Mocking Icon Portraits](https://www.trendhunter.com/trends/pop-culture-photos): These Pop Culture Photos Capture the Essence of the Exalted (Category: Pop Culture) Implication: Disruptive innovation opportunity: Pushing the boundaries of traditional artistry and creating provocative artworks in the art and design industry. - [Silver Celebrity Statues](https://www.trendhunter.com/trends/hm-beckham): The Shiny and Nearly Nude H&M Beckham Monuments are Eye-Catching (Category: Pop Culture) Implication: Fashion brands can utilize interactive celebrity campaigns to increase brand awareness and sales. - [Godly Geeky Candles](https://www.trendhunter.com/trends/geeky-candles): Let a Nerdy Candle from the 'twerkstore' Illuminate Your Life (Category: Pop Culture) Implication: The home decor industry can tap into the demand for unique and humorous products by creating and marketing candles featuring pop-culture science icons. - [90s Fashionista Worship Candles](https://www.trendhunter.com/trends/clueless-candles): The Clueless Candles Are a Nostalgic Matchmaking Light (Category: Pop Culture) Implication: Potential in the home fragrance industry to create candles that cater to customers' nostalgia and pop culture interests. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)