# Celebrity Curator Consumers engage with content overseen by their favorite stars. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Oct 29, 2015 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/celebrity-curator ## Key Figures - Trend score: 2.9/10 - Evidence articles: 5 ## What is the Celebrity Curator trend? **Celebrity Curator:** An efficient means of engaging the pop culturally connected consumer, brands are turning to celebrities to create experience-focused offerings conceptualized by the stars themselves. Observed in sectors that range from mobile applications to art auctions, this progression speaks to a consumer desire to interact with authentic content curated by a perceived expert. This can also be seen as representational of the illusion of closeness and familiarity created by celebrity social media presences. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 24 to Oct 29, 2015 - Published: Oct 29, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Curation](https://www.trendhunter.com/megatrend/curation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Celebrity Curator trend ### Celebrity Curation As consumers crave authentic experiences with their favorite stars, brands turn to celebrities to create experience-focused offerings and interactions that resonate with their pop cultured audiences. ### Immersion and Personalization Brands create immersive experiences for their customers through personalized curation tying music and art together, and engender a hip, younger-gen audience. ### Interactive Narratives Increasingly platforms seek out bonus options for their customers to make them stand out from the competition, including the creation of interactive dialogs between the individuals and music through personal curation. ## What the Celebrity Curator trend means for industry ### For Art and Auctions Authentic celebrity-curated content is created and leveraged by brands and organizations in sectors that range from mobile applications to art auctions. ### For Music Industry Music, as both an industry and art form, plays a prominent role in these celebrity-curated experiences, underscoring the power of music to connect with young consumers. ### For Luxury Goods and Services Along with fine art auctions, these immersive experiences are most often deployed and marketed to luxury-minded consumers who are willing to spend more for a unique experience. ## Workshop question In what ways can your brand incorporate the influence of celebrities into its products/services, or the way it markets them? ## Trend signals for Celebrity Curator Trend score 2.9 out of 10, from popularity 38%, activity 41%, freshness 8%. - Popularity: 38% - Activity: 41% - Freshness: 8% ## Examples of the Celebrity Curator trend 5 featured examples from Mar 24 to Oct 29, 2015. - [Celebrity-Curated Music Players](https://www.trendhunter.com/trends/celebrity-meet-and-greet): This Celebrity Meet-and-Greet with Steve Aoki Includes a Gold iPod (Category: Tech) Implication: Offering personalized luxury goods and experiences. - [Rapper-Curated Art Selections](https://www.trendhunter.com/trends/kanye-west-as-curator): A New Spread in CR Fashion Book Features Kanye West as Curator (Category: Fashion) Implication: Fine art organizations can leverage rapper-curated art selections to attract new audiences and create exciting exhibits. - [First Lady-Curated Playlists](https://www.trendhunter.com/trends/obama-playlist): This Michelle Obama Playlist Supports Her 62 Million Girls Campaign (Category: Pop Culture) Implication: Music streaming services can partner with celebrity curators to offer exclusive playlists to attract and retain users. - [Rapper-Curated Event Soundtracks](https://www.trendhunter.com/trends/sothebys-soundtrack): The Drake for Sotheby's Soundtrack is Sure to Be a Hit (Category: Marketing) Implication: Incorporating curated soundtracks to enhance the art viewing experience and attract a wider audience - [Band-Curated Radio Streams](https://www.trendhunter.com/trends/spotify-playlist): These Spotify Playlists are Created and Narrated by Musicians (Category: Pop Culture) Implication: Companies such as Spotify, Apple, and Pandora have an opportunity to stand out in a saturated market by offering exclusive content and unique listening experiences to their custom… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)