# Celebritizing Curation To boost interest, brands are turning to celebrities to hand-pick items. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Nov 28, 2013 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/celebritizing-curation ## Key Figures - Trend score: 4.3/10 - Evidence articles: 4 ## What is the Celebritizing Curation trend? **Celebritizing Curation:** Tapping into the intense following of pop culture icons, brands are turning to celebrities to not only endorse, but play an integral role, in retail. Specifically effective in terms of curating items to be sold, this celebrity approach adds a touch of luxury to a brand, and leverages an existing fan base. ## At a Glance - Evidence: 4 featured examples - Articles from: May 10, 2012 to Nov 13, 2013 - Published: Nov 28, 2013 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Curation](https://www.trendhunter.com/megatrend/curation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Celebritizing Curation trend ### Celebrity Curation More brands are turning to celebrities to curate or endorse items, leveraging their fan base and adding a touch of luxury. ### Subscription Services Subscription-based services are becoming more popular as a way to deliver curated, unique items to consumers on a regular basis. ### Early Adopters Targeting early adopters with exclusive access to the latest luxury items is a new trend in the luxury retail market. ## What the Celebritizing Curation trend means for industry ### For Retail Retailers can leverage celebrity curation to add a touch of luxury and appeal to a specific fan base. ### For Subscription Services Subscription-based services are disrupting traditional retail and offering a unique and personalized experience for consumers. ### For Luxury Goods Targeting early adopters with exclusive access to the latest luxury items is a new trend in the luxury retail market, creating a new market segment and revenue opportunity for luxury goods companies. ## Trend signals for Celebritizing Curation Trend score 4.3 out of 10, from popularity 68%, activity 52%, freshness 8%. - Popularity: 68% - Activity: 52% - Freshness: 8% ## Examples of the Celebritizing Curation trend 4 featured examples from May 10, 2012 to Nov 13, 2013. - [Designer-Curated Subscription Boxes](https://www.trendhunter.com/trends/subscription-box): This Subscription Box Collects Items Put Together by Designers (Category: Marketing) Implication: E-commerce platforms can explore the creation of designer-curated subscription box services to tap into the growing demand for unique and personalized products. - [Celebrity Curated Luxury Sites](https://www.trendhunter.com/trends/new-luxury-retail-site): VeryFirstTo Targets the Early Adopter Market (Category: Luxury) Implication: Disruptive innovation opportunity: Introduce new online platforms that cater to the growing luxury market. - [Star-Studded Decor Services](https://www.trendhunter.com/trends/homemint-by-justin-timberlake-and-estee-stanley): HomeMint by Justin Timberlake and Estee Stanley is Personalized (Category: Art & Design) Implication: The home decor industry can benefit from customized home decor services like HomeMint to provide personalized options for customers. - [Rapper-Curated Online Shops](https://www.trendhunter.com/trends/snoop-dogg-shop): Overstock.com Recently Opened the Snoop Dogg Shop, the 'Snoopermarket' (Category: Pop Culture) Implication: Disruptive innovation opportunity: Enhancing online shopping experiences by leveraging the influence of celebrities to curate and promote products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)