# Celebratory Lifestyle Champagne brands cater to modern consumers with unique promotions. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Aug 6, 2017 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/celebratory-lifestyle ## Key Figures - Trend score: 5.1/10 - Evidence articles: 5 ## What is the Celebratory Lifestyle trend? **Celebratory Lifestyle:** Champagne brands are using brand activations and unique partnerships to cultivate an air of accessibility that balances out their status as luxury brands. This progression highlights the need for all brands to maneuver themselves in order to break free from the constraints of a brand heritage that is so strong it may appear to consumers as unrelatable. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 10 to Aug 1, 2017 - Published: Aug 6, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Celebratory Lifestyle trend ### Accessible Luxury Champagne brands are using brand activations and unique partnerships to cultivate an air of accessibility that balances out their status as luxury brands. ### Personalized Champagne Experience Pop-up experiences and branded suites provide guests with personalized and immersive champagne experiences. ### Instant Gratification Champagne brands are teaming up with on-demand delivery services to offer one-hour champagne deliveries. ## What the Celebratory Lifestyle trend means for industry ### For Hospitality Industry Champagne suites and in-office champagne buttons present opportunities for luxury hotels and corporate offices. ### For Beverage Industry Brands can tap into the trend of accessible luxury by creating more affordable, smaller bottles of champagne, as well as partnering with on-demand delivery services. ### For Event Planning Industry Pop-up experiences and immersive branded events provide opportunities for event planners to create unique and personalized experiences for their clients. ## Workshop question How can you highlight your brand's dedication to inclusivity? ## Trend signals for Celebratory Lifestyle Trend score 5.1 out of 10, from popularity 75%, activity 69%, freshness 8%. - Popularity: 75% - Activity: 69% - Freshness: 8% ## Examples of the Celebratory Lifestyle trend 5 featured examples from Apr 10 to Aug 1, 2017. - [Branded Champagne Suites](https://www.trendhunter.com/trends/champagne-suite): Tokyo's Shangri-La is Home to a Special Suite from Krug Champagne (Category: World) Implication: Luxury hotels and resorts can capitalize on the trend of branded champagne suites by creating exclusive and opulent accommodations that offer high-end amenities like personalized… - [Champagne Cocktail Pop-Ups](https://www.trendhunter.com/trends/le-crown-and-cactus): Le Crown and Cactus Pub Was Hosted by Chambord in London (Category: Marketing) Implication: The liqueur industry can leverage pop-up experiences to showcase their products and engage consumers in new and exciting ways. - [In-Office Champagne Buttons](https://www.trendhunter.com/trends/40-beak-street): London's 40 Beak Street Will Be Built to Offer Champagne on Demand (Category: Art & Design) Implication: The installation of champagne-ordering buttons in offices presents a disruptive innovation opportunity for the office supply industry to create and market customized office amenit… - [Champagne Six-Packs](https://www.trendhunter.com/trends/champagne-sixpack): Moet & Chandon Released Mini-Bottles of Champagne in Multi-Packs (Category: Marketing) Implication: The beverage industry stands to benefit from the creation of mini bottles and multi-packs as it provides customers with a chance to sample a variety of products without committing… - [One-Hour Champagne Deliveries](https://www.trendhunter.com/trends/champagne-deliveries): Dom Pérignon and Thirstie Teamed Up to Offer Alcohol Delivery (Category: Lifestyle) Implication: The alcohol delivery industry is capitalizing on the demand for quick and convenient delivery of alcoholic beverages, providing opportunities for collaborations with luxury brands. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)