# Celebratory Libation Alcohol branding accommodates festive events for partying consumers. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published Jul 14, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/celebratory-libation ## Key Figures - Trend score: 3.4/10 - Evidence articles: 4 ## What is the Celebratory Libation trend? **Celebratory Libation:** Alcoholic branding is taking on a celebratory motif that acknowledges the partying motifs that are often associated with drinking. This uninhibited approach to marketing helps labels target consumers in a direct fashion that, from the outset, makes no mistake of the intent of products. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 20, 2014 to Jun 1, 2015 - Published: Jul 14, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Celebratory Libation trend ### Uninhibited Marketing Alcoholic branding is taking on a celebratory motif that acknowledges the partying motifs that are often associated with drinking. ### Shareable Packaging Packaging that allows individuals to take the bottle to festivals or parties without being too noticeable, as well as boxed wines ready to share with friends. ### Convenient Ready-To-Drink Ready-to-drink cocktails packaged like a Freezie and a social drinking kit that puts an emphasis on the social aspect of drinking rather than the product itself. ## What the Celebratory Libation trend means for industry ### For Alcoholic Beverage Industry Develop unconventional packaging designs and market alcoholic brands that tap into and celebrate festive occasions. ### For Convenience and Packaging Industry Innovate customizable and shareable packaging that appeals to consumers looking to be discrete. ### For Hospitality and Bar Industry Offer fun and engaging beverage options that suit a party atmosphere for patrons looking for unique, shareable experiences. ## Workshop question Considering annual celebrations, how can your brand play into one, or more of non-traditional celebrations to create consumer engagement? Describe a few marketing tactics you could use. ## Trend signals for Celebratory Libation Trend score 3.4 out of 10, from popularity 47%, activity 47%, freshness 8%. - Popularity: 47% - Activity: 47% - Freshness: 8% ## Examples of the Celebratory Libation trend 4 featured examples from Aug 20, 2014 to Jun 1, 2015. - [Party Cocktail Pouches](https://www.trendhunter.com/trends/fun-cocktail-drinks): These Fun Cocktail Drinks Are Packaged Like Freezies (Category: Lifestyle) Implication: Alcohol companies can focus on developing more innovative packaging for their products, as well as exploring new delivery channels for greater convenience. - [Party-Ready Wine Boxes](https://www.trendhunter.com/trends/boxed-wine): 'BeatBox Beverages' Have Made a Boxed Wine That is Anything But Boring (Category: Lifestyle) Implication: Innovating the boxed wine category by introducing a new line of musically inspired mixed drinks. - [Festival-Ready Wine Packaging](https://www.trendhunter.com/trends/niner-wine): Niner Wine is Set to Take to the Party in Style (Category: Lifestyle) Implication: Opportunity for wine packaging companies to develop innovative designs that cater to festival-goers and individuals looking for discreet drink options. - [Shareable Boxed Wines](https://www.trendhunter.com/trends/wine-box): Public House's Wine Kit Includes Cups for a Group Gathering (Category: Lifestyle) Implication: The shareable boxed wines trend presents an opportunity for alcohol beverage companies to tap into the social drinking market and offer convenient, transportable options for consu… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)