# Regional Branding Brands use tradition-inspired products to bond with foreign markets. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Jun 26, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/celebratory-integration ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the Regional Branding trend? **Regional Branding:** Global companies are using special edition products, created to celebrate regional holidays, to connect with new markets. Helping push the idea that brands not only support but actually participate in traditions native to these areas, this approach is an effective strategy that provides a sense of familiarity to new consumers. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 14, 2014 to Jun 10, 2016 - Published: Jun 26, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America, Europe, Asia ## Themes within the Regional Branding trend ### Regional Branding Global companies are using special edition products, created to celebrate regional holidays, to connect with new markets. ### Seasonal Limited Editions Limited edition seasonally-themed products, such as sakura-inspired food and Irish holiday-themed sneakers, are being released to drive customer interest and excitement. ### Holiday Treats Brands are offering holiday-themed treats, like horse-shaped doughnuts for horse races in Hyogo and dumplings for China's Dragon Boat Festival. ## What the Regional Branding trend means for industry ### For Retail Retail industry professionals can use regional and seasonal branding to personalize products and grab customer attention, and offer holiday-themed products to increase sales. ### For Food and Beverage Food and beverage professionals can create special edition items based on seasonal holidays or national holidays to drive customer interest and promote sales growth. ### For Sports Apparel Sports apparel professionals can create holiday-themed limited edition products, like St. Patrick's Day air force ones and Chinese New Year Jordans, to drive consumer interest and sales growth. ## Trend signals for Regional Branding Trend score 3.8 out of 10, from popularity 50%, activity 55%, freshness 8%. - Popularity: 50% - Activity: 55% - Freshness: 8% ## Examples of the Regional Branding trend 6 featured examples from Mar 14, 2014 to Jun 10, 2016. - [Sakura-Inspired Burgers](https://www.trendhunter.com/trends/mcdonalds-food): Japan is Introducing New McDonald's Food Inspired by Cherry Blossoms (Category: Lifestyle) Implication: Opportunity for restaurants, food brands, and beverage companies to capitalize on the popularity of Sakura-inspired items and offer limited-time products or menu items. - [Horse-Shaped Donuts](https://www.trendhunter.com/trends/shaped-donuts): Krispy Kreme Japan's Newest Shaped Donuts Celebrate Horse Races in Hyogo (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend of creating themed donuts for special events and holidays, attracting customers with unique and visually appealing offer… - [Chinese Holiday Sneakers](https://www.trendhunter.com/trends/chinese-new-year-pack): The Jordan Brand Has Unveiled a Chinese New Year Pack (Category: Fashion) Implication: Sportswear giants like Adidas, Under Armour, Puma, and Reebok can produce sneaker lines that appeal to an increasingly diverse customer-base. - [Frozen Dessert Dumplings](https://www.trendhunter.com/trends/frozen-dessert-snack): Starbucks' Frozen Dessert Snack is a Twist on the Traditional Dumpling (Category: Lifestyle) Implication: An opportunity for food and beverage companies to explore new flavors and creative packaging in the frozen dessert market. - [Festive Ireland-Inspired Kicks](https://www.trendhunter.com/trends/force-1): Nike's Newest Air Force 1 Design Honor St. Patrick's Day (Category: Fashion) Implication: This industry can capitalize on the holiday spirit by releasing seasonal clothing and accessories. - [Exclusive Sakura-Print Tumblers](https://www.trendhunter.com/trends/starbucks-tumbler): The Limited ANA Starbucks Tumbler Comes Just in Time for Spring (Category: Lifestyle) Implication: Retailers can create exclusive merchandise to generate buzz and drive sales, while experimenting with new distribution strategies. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - 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