# Celebratory Demo The process of giving influencers products to demo is taken to new heights. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Dec 15, 2016 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/celebratory-demo ## Key Figures - Trend score: 4.6/10 - Evidence articles: 4 ## What is the Celebratory Demo trend? **Celebratory Demo:** Social media influencers are often gifted products to demo and promote on their accounts. The process is taken a step further through an added element of celebration or interactivity. Integrating fun into an otherwise transactional relationship increases the authenticity of the influencer-brand relationship, while placing the product being promoted in a more positive light. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 4 to Sep 26, 2016 - Published: Dec 15, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Celebratory Demo trend ### Interactive Marketing Campaigns Campaigns that integrate interactivity and fun increase the authenticity of the influencer-brand relationship. ### Experiential Product Launches Taxis have become popular ways to share information about a newly released product or service in an experiential, useful, and share-worthy way. ### Loyal Customer Engagement Programs Brands can reward loyal customers that promote their products organically to scale their reach. ## What the Celebratory Demo trend means for industry ### For Marketing and Advertising Interactive and experiential marketing campaigns are gaining popularity to promote products or services. ### For Health and Fitness Marathons and running events are now part of marketing strategies to reach health-conscious consumers. ### For Food and Beverage Novel beverage products can make use of the shock factor to garner social media attention and organically attract new customer segments. ## Workshop question How can your brand better maximize word-of-mouth marketing? ## Trend signals for Celebratory Demo Trend score 4.6 out of 10, from popularity 69%, activity 61%, freshness 8%. - Popularity: 69% - Activity: 61% - Freshness: 8% ## Examples of the Celebratory Demo trend 4 featured examples from Aug 4 to Sep 26, 2016. - [Limited-Edition Charcoal Drinks](https://www.trendhunter.com/trends/charcoal-drink): Suja Juice Launched a Creative Campaign to Promote These Juices (Category: Lifestyle) Implication: The beverage industry can explore the use of activated charcoal as a unique ingredient to create limited-edition drinks that attract attention and generate sales. - [Fragrant Floral Taxis](https://www.trendhunter.com/trends/pink-taxi): L'Oreal's Promotional Pink Taxi Advertises a Viktor & Rolf Fragrance (Category: Autos) Implication: Leveraging vehicle advertising to create impactful brand experiences and increase product visibility in the cosmetics industry. - [Marathon Shoe Giveaways](https://www.trendhunter.com/trends/back-half-challenge): Strava and New Balance are Giving Away Shoes for the Back Half Challenge (Category: Lifestyle) Implication: Developing and integrating fitness apps and tracking devices for personalized challenges and incentives. - [Student-Targeted Fragrance Campaigns](https://www.trendhunter.com/trends/ecko-unltd-72): The Ecko Unltd. 72 Campus Tour Targeted College-Age Men (Category: Marketing) Implication: Opportunity to shift marketing strategies towards targeted campaigns and collaborations with social media influencers to appeal to younger audiences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)