# Celebrated Incarceration Prison life enters marketing as demand for consumer rebellion rises. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Apr 2, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/celebrated-incarceration ## Key Figures - Trend score: 5.3/10 - Evidence articles: 5 ## What is the Celebrated Incarceration trend? **Celebrated Incarceration:** As the cultural attitude toward law breaking becomes more lax with specific regard to media and celebrity culture, trouble with the law and being sent to prison is being rebranded as acceptable, tasteful and even celebratory market-wide. This acceptance of shortcomings welcomes those on the sidelines of society back into relevancy and lowers the standard for acceptable behavior amidst younger generations. A fascination with incarceration signifies a true extension and fruition of the "bad boy" image that has been played up previously, but never idolized in such blatancy. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 29, 2013 to Feb 27, 2014 - Published: Apr 2, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Celebrated Incarceration trend ### Prison Chic The cultural attitude towards criminality in media and celebrity culture is being rebranded as tasteful and celebratory. ### Extreme Immersion Tourism is extending to immersive experiences that simulate the life of a prisoner in a military jail. ### Compassion Art Artists are expressing empathy towards death row inmates through photography, using the final meals and heartfelt letters to create unconventional portraits. ## What the Celebrated Incarceration trend means for industry ### For Fashion Businesses have the opportunity to create collections inspired by the trend of rebranding prison culture and dressing models to look like prisoners. ### For Tourism and Hospitality Hoteliers can capitalize on immersive experiences that simulate life in a military jail, complete with uncomfortable bedding, prison food and verbally abusive guards. ### For Art and Photography Artists have a unique opportunity to use their craft to raise awareness and express empathy towards death row inmates through unconventional portraits. ## Trend signals for Celebrated Incarceration Trend score 5.3 out of 10, from popularity 77%, activity 74%, freshness 8%. - Popularity: 77% - Activity: 74% - Freshness: 8% ## Examples of the Celebrated Incarceration trend 5 featured examples from Mar 29, 2013 to Feb 27, 2014. - [Death Row Meal Photography](https://www.trendhunter.com/trends/henry-hargreaves-photography): This Henry Hargreaves Photography Series is Beautifully Compassionate (Category: Tech) Implication: Opportunity for specialized restaurants or catering services to offer themed dining experiences that recreate death row meals with a compassionate approach. - [Thought-Provoking Prisoner Portraits](https://www.trendhunter.com/trends/trent-bell): This Series by Trent Bell Features Prisoners Sharing Warnings (Category: Tech) Implication: Exploring innovative methods to promote rehabilitation and reduce recidivism rates. - [Luxurious Law-Breaking Editorials](https://www.trendhunter.com/trends/of-magazine-august-2013): Carol Ribeiro Breaks all the Rules for OF Magazine August 2013 (Category: Fashion) Implication: The fashion industry can explore bold and provocative imagery that celebrates rule-breaking behaviour and promotes luxurious statement accessories - [Prison-Simulating Hotels](https://www.trendhunter.com/trends/prison-hotel): The Karosta Prison Hotel Immerses You in the Life of a Prisoner (Category: Business) Implication: The hotel industry can incorporate extreme experiences to attract adventure-seeking tourists and offer unique accommodation options. - [Imprisoned Model Commercials](https://www.trendhunter.com/trends/a-paradox): This Louis Vuitton 2013 Ad is Paradoxical (Category: Marketing) Implication: Fashion brands can explore more unconventional and abstract approaches to advertising to stand out in a competitive market. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)