# CBG Consumption CBG pre-rolls and edibles offer medical relief. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 18, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cbg-consumption ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the CBG Consumption trend? **CBG Consumption:** The lesser-known cannibinoid cannabigerol, also known as CBG, is being used as a primary or highlighted ingredient in pre-rolls and edibles. These products aim to offer relief from inflammation, pain and other symptoms of illness. ## The consumer insight behind the CBG Consumption trend The cannabis industry's growth in North America has resulted in more consumers who are educated in the various properties, benefits, and uses of the medical and recreational plant. Now, these educated consumers are expecting that the industry keeps up with their demand for new and effective products in this space. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 17 to Nov 9, 2021 - Published: Nov 18, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the CBG Consumption trend ### Growth of CBG usage The use of CBG in various cannabis products is growing as cannabis consumers demand new and effective products. ### Expansion of non-psychoactive cannabis industry Companies such as Metolius Hemp and Dad Grass are targeting tobacco users and those seeking alternative forms of relaxation through non-psychoactive cannabis products. ### Inclusion of lesser-known cannabinoids in cannabis products Cheeba Chews and dosist health are incorporating lesser-known cannabinoids such as CBN and CBG into their cannabis-infused edibles and gummies. ## What the CBG Consumption trend means for industry ### For Cannabis Industry The cannabis industry can continue to explore the usage of lesser-known cannabinoids such as CBG to offer consumers new and unique experiences with cannabis products. ### For Health and Wellness Industry Non-psychoactive cannabis products can be marketed to those seeking alternative forms of relaxation and stress relief, creating new opportunities for the health and wellness industry. ### For Tobacco Industry Companies such as Metolius Hemp are targeting tobacco users who may be looking to reduce or replace their use of traditional tobacco products with non-psychoactive cannabis alternatives. ## Workshop question How is your brand expanding to appeal to consumers with considerable knowledge of its industry? ## Trend signals for CBG Consumption Trend score 4.0 out of 10, from popularity 55%, activity 54%, freshness 11%. - Popularity: 55% - Activity: 54% - Freshness: 11% ## Examples of the CBG Consumption trend 4 featured examples from Jun 17 to Nov 9, 2021. - [Pre-Rolled CBG Joints](https://www.trendhunter.com/trends/cbg-joints): Mom Grass Joints Feature an Alternative Cannabinoid (Category: Lifestyle) Implication: Businesses within the cannabis industry can differentiate their products with alternative cannabinoids like CBG. - [CBD Tobacco Alternatives](https://www.trendhunter.com/trends/metolius-hemp): Metolius Hemp Created the First CBD & CBG Pre-Rolls, Called River Rolls (Category: Lifestyle) Implication: The CBD industry can benefit from the increasing demand for CBD tobacco alternatives and can innovate their products to more effectively replace tobacco. - [CBD Performance Gummies](https://www.trendhunter.com/trends/performance-gummies): dosist health's Vegan Gummies Feature 'nanoblend' Tech (Category: Lifestyle) Implication: There is still potential for growth and innovation in the CBD product industry, particularly in the area of nanoblend technology and incorporating multiple cannabinoids. - [Cannabinoid-Rich Edibles](https://www.trendhunter.com/trends/cheeba-chews-edibles-new): Cheeba Chews' New Line of Edibles are Infused with CBD, THC, CBN and CBG (Category: Lifestyle) Implication: By incorporating lesser-known cannabinoids into their edibles, Cheeba Chews represents the disruptive innovation opportunity that exists in expanding the range of compounds used i… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)