# CBD Vitamin Brands mix CBD with various vitamins in supplement form. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 3, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cbd-vitamin ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the CBD Vitamin trend? **CBD Vitamin:** CBD supplements are being blended with various other vitamins and nutritious ingredients that aim to enhance users' health while also helping to normalize the medical benefits of cannabis for hesitant users. ## The consumer insight behind the CBD Vitamin trend The popularity of the cannabis industry in North America since legalization came to different regions has come in-part from new demographics being introduced to the benefits of the plant. Older consumers, for example, who once may have been hesitant to consume cannabis, now have more "medicinal" options that help them feel more comfortable with it. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 6, 2019 to Mar 28, 2021 - Published: Mar 3, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the CBD Vitamin trend ### Blending CBD and Nutritious Ingredients CBD supplements are being combined with various nutritious ingredients to normalize cannabis products for hesitant users. ### Focus on Immune-Boosting CBD Products There is a growing demand for CBD products that boost immunity to address the current global pandemic. ### CBD Supplements for Fitness The fitness industry is tapping into CBD supplements with pre- and post-workout formulations. ## What the CBD Vitamin trend means for industry ### For Health and Wellness The health and wellness industry is a major driver for the popularity of CBD supplements. ### For Fitness Fitness professionals are incorporating CBD into workout routines to enhance performance and recovery. ### For Food and Beverage CBD supplements have the potential to be added to food and beverages to provide additional health benefits. ## Workshop question How could your brand package its product/service to introduce it to new demographics. ## Trend signals for CBD Vitamin Trend score 3.8 out of 10, from popularity 57%, activity 47%, freshness 10%. - Popularity: 57% - Activity: 47% - Freshness: 10% ## Examples of the CBD Vitamin trend 6 featured examples from Aug 6, 2019 to Mar 28, 2021. - [Nighttime CBD Gummies](https://www.trendhunter.com/trends/pm-chews): FAB CBD's PM Chews Combine Broad-Spectrum Hemp Extract with Adaptogens (Category: Lifestyle) Implication: With the rise of CBD products, companies can capitalize on the trend by creating new and innovative CBD products like nighttime CBD gummies. - [Immunity-Boosting CBD Product Bundles](https://www.trendhunter.com/trends/medterra-immune-boost-bundle): The Medterra Immune Boost Bundle Includes Two Products (Category: Marketing) Implication: The CBD industry can continue to capitalize on people's interest in improving their health and wellness by creating products that are targeted specifically at immune support like… - [CBD-Infused Vitamin Gummies](https://www.trendhunter.com/trends/cbd-vitamin-gummies): JustCBD & Flo-Rida Partnered to Create Jet Setter (Category: Lifestyle) Implication: The trend of CBD-infused vitamin supplements offers a disruptive innovation opportunity for supplement producers, especially those targeting health-conscious consumers. - [CBD Workout Supplements](https://www.trendhunter.com/trends/workout-supplements): CannabiGold Sport Makes Products for Pre- and Post-Workout Support (Category: Lifestyle) Implication: The increasing consumer interest in health and wellness, and additional lifestyle support, is driving the growing demand for hemp-derived CBD pre- and post-workout supplements. - [Immune Support Gummies](https://www.trendhunter.com/trends/immune-support-gummies): Pure Relief's Strawberry-Flavored Functional Gummies Share Vitamins and CBD (Category: Lifestyle) Implication: The Health and Wellness industry can explore the production of functional gummies that combine vitamins and CBD to meet the growing demand for wellness products. - [Subway Inspired CBD Gummies](https://www.trendhunter.com/trends/boston-hempire): These New Gummies from Boston Hempire are Inspired by Public Transit (Category: Lifestyle) Implication: There is an opportunity for companies to create new and interesting products within the CBD space that can appeal to a wider range of customers and build brand recognition. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)