# CBD Tresses The cannabis industry enters the hair care space. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 2, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cbd-tresses ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the CBD Tresses trend? **CBD Tresses:** The next industry cannabis is entering is that of hair care, with the various properties of cannabis being incorporated into everything from brow gels to hair-strengthening supplements. These products come as interest around the benefits and potential applications of the medicinal and recreational plant grows. ## The consumer insight behind the CBD Tresses trend As the cannabis market expands in North America, some consumers and brands have re-framed the ingredient as a "wellness" item. This has resulted in consumer demand for it in several aspects of their lives, as the natural and observable benefits of the plant can outweigh other ingredients that require long-term use before benefits can be appreciated. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 25, 2018 to Apr 1, 2019 - Published: Apr 2, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the CBD Tresses trend ### Cannabis-infused beauty With relaxed laws surrounding cannabis and increasing research on its medicinal benefits, cannabidiol (CBD) oil and other extracts from the plant are becoming highly sought-after ingredients in the beauty industry. ### Wellness-focused ingredients Brands are focusing on natural and observable benefits of ingredients, leading to consumer demand for wellness-focused products that use these ingredients to enhance various aspects of their daily lives. ### Vegan beauty As consumers become more conscious about their impact on the environment, brands are responding by offering vegan beauty products that avoid animal-derived ingredients and promote sustainability. ## What the CBD Tresses trend means for industry ### For Beauty and Wellness The intersection of luxury and wellness is seeing increasing demand for natural and cannabis-infused beauty products that offer indulgence and self-care qualities. ### For Cannabis As the cannabis market expands in North America, it is entering new industries such as beauty and wellness, highlighting the plant's various properties and benefits. ### For Natural Products As consumers prioritize natural and eco-friendly products, brands are responding by offering ingredients and products that promote sustainability, ethical practices and healthier lifestyles. ## Workshop question How could your brand collaborate with brands in the growing cannabis space? ## Trend signals for CBD Tresses Trend score 3.7 out of 10, from popularity 61%, activity 43%, freshness 8%. - Popularity: 61% - Activity: 43% - Freshness: 8% ## Examples of the CBD Tresses trend 4 featured examples from Jun 25, 2018 to Apr 1, 2019. - [Functional Hemp Creams](https://www.trendhunter.com/trends/hemp-cream): Deew Beauty and Wellness' Highly Nourishing Crèmes Use Cannabis Sativa Oil (Category: Fashion) Implication: Disruptive innovation opportunity: Introduce cannabis-infused skincare products that cater to health-conscious consumers. - [CBD Haircare Collections](https://www.trendhunter.com/trends/cbd-haircare): Emera CBD Haircare Products are Made with 100% Organic Cannabidiol Oil (Category: Fashion) Implication: Incorporating CBD oil into various beauty products to cater to the wellness-oriented consumer market. - [Cannabis-Infused Hair Serums](https://www.trendhunter.com/trends/protective-hair-serum): Design.ME's Protective Hair Serum Contains Cannabis Sativa Seed Oil (Category: Fashion) Implication: The haircare industry can capitalize on the trend of incorporating cannabis and natural plant-based ingredients in their products to address consumer demands for effective and sus… - [CBD-Infused Brow Gels](https://www.trendhunter.com/trends/kush-fiber-brow-gel): Milk Makeup's Kush Fiber Brow Gel is Touted as "a Hair Mask for Your Brows" (Category: Fashion) Implication: The CBD-infused beauty trend creates new market opportunities for companies in the beauty and skincare industry to develop innovative products that cater to the growing demand for… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)