# CBD Treat Pet food and treats are infused with CBD to relieve both hunger and anxiety. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 27, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cbd-treat ## Key Figures - Trend score: 2.5/10 - Evidence articles: 5 ## What is the CBD Treat trend? **CBD Treat:** CBD supplements for pets in North America remain popular, and some brands in the pet food space are branching out further with pet treats and foods that incorporate the cannabis property and its anxiety-relieving benefits. ## The consumer insight behind the CBD Treat trend When it comes to pet care, consumers are increasingly focused not just on their pets' health, but their mental wellbeing as well. Now, people are prioritizing on everything from stress-relief to mental stimulation for their animals, and are turning to brands that specialize in those forms of pet care. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 17, 2020 to Mar 11, 2022 - Published: May 27, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the CBD Treat trend ### Anxiety Relief for Pets Through CBD Supplements CBD supplements are increasingly used in pet care to provide relief for pet's mental wellbeing. ### Transparency in Pet Food Campaigns Pet brands specializing in CBD-infused products are promoting honesty and authenticity in their latest campaigns. ### Niche CBD Pet Products Brand innovation opportunities in creating CBD-infused pet products that target specific concerns or needs such as joint support or stress relief. ## What the CBD Treat trend means for industry ### For Pet Industry Pet industry professionals can develop innovative CBD-infused products that cater to specific pet needs. ### For CBD Wellness Market Professionals in the CBD wellness market can expand their products to pet care and include CBD-infused pet products. ### For Plant-Based Supplement Industry The plant-based supplement industry can expand into pet-care through the usage of full-spectrum CBD-infused products. ## Workshop question How is your brand adjusting to consumers' changing wellness needs? ## Trend signals for CBD Treat Trend score 2.5 out of 10, from popularity 37%, activity 27%, freshness 11%. - Popularity: 37% - Activity: 27% - Freshness: 11% ## Examples of the CBD Treat trend 5 featured examples from Apr 17, 2020 to Mar 11, 2022. - [CBD-Powered Pet Products](https://www.trendhunter.com/trends/cbd-living-pet-products): These CBD Living Pet Products Include Nearly 20 Options to Choose From (Category: Marketing) Implication: CBD companies can create specialized CBD pet products to cater to the growing demand in the wellness market. - [Transparent Pet Food Campaigns](https://www.trendhunter.com/trends/suzies-cbd-treats): Suzie’s CBD Treats' Latest Ad Promotes Honesty and Authenticity (Category: Marketing) Implication: As pet owners become more conscious of what they are feeding their pets and demand transparency, the pet industry can capitalize on authentic and locally sourced products. - [Calming CBD Dog Chews](https://www.trendhunter.com/trends/cbd-dog-chews): The Chillers Relaxing Hard Chews Help with Prolonged Stressful Situations (Category: Lifestyle) Implication: The pet care industry could continue to grow by offering new products that promote the health and well-being of pets, including CBD-based supplements and natural treats. - [Musician-Backed CBD Dog Supplements](https://www.trendhunter.com/trends/romeos-agility-chews): One Farm and Ziggy Marley Launch Romeo’s Agility Chews (Category: Lifestyle) Implication: The pet supplement industry can focus on diversifying their offerings with CBD and plant-based formulations to meet growing demand and establish market differentiation. - [Pet-Specific CBD Peanut Butters](https://www.trendhunter.com/trends/calm-peanut-butter): Honest Paws' 'Calm Peanut Butter' Promotes Relaxation (Category: Lifestyle) Implication: The pet care industry can explore the potential of CBD-infused products like 'Calm Peanut Butter' to meet the demands of pet owners seeking alternative remedies. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)