# CBD Textile The cannabis industry is entering the textile space. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 19, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cbd-textile ## Key Figures - Trend score: 5.2/10 - Evidence articles: 4 ## What is the CBD Textile trend? **CBD Textile:** With the cannabis industry now collaborating with a wide range of industries, the next unlikely space it's entering is textiles. The infusion of CBD into everything from activewear to bedsheets is on the rise, with brands claiming benefits like performance and sleep enhancement. ## The consumer insight behind the CBD Textile trend Consumers' growing acceptance of cannabis, coupled with their desire to achieve natural-wellness, is enabling the development of products that incorporate CBD and other cannabis properties. Despite cannabis' growing popularity as a legal substance, some consumers who were raised believing in the supposed "dangers" of the substance when it was illegal remain wary or uninformed on its benefits–leading to the growth of topical products that are seen as less intimidating and avoid disrupting consumers' day-to-day routines. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 17 to Sep 19, 2019 - Published: Sep 19, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the CBD Textile trend ### CBD-infused textiles CBD properties are being incorporated into textiles for enhanced performance, sleep, calmness, and other health benefits. ### Natural Wellness The desire for natural wellness is enabling the development of products that incorporate natural ingredients such as CBD. ### Cannabis acceptance Consumers' growing acceptance of cannabis is leading to the creation of products that incorporate cannabis properties for health benefits. ## What the CBD Textile trend means for industry ### For Textile industry The infusion of CBD and other cannabis properties into textiles for enhanced performance, sleep, calmness, and other health benefits is becoming popular. ### For Wellness industry The desire for natural wellness and the incorporation of natural ingredients like CBD is driving growth in the wellness industry. ### For Cannabis industry With consumers' growing acceptance of cannabis, the cannabis industry is collaborating with a wide range of industries, including textiles, to create products that incorporate cannabis properties for health benefits. ## Workshop question How could your brand collaborate with the emerging cannabis industry in North America? ## Trend signals for CBD Textile Trend score 5.2 out of 10, from popularity 82%, activity 65%, freshness 9%. - Popularity: 82% - Activity: 65% - Freshness: 9% ## Examples of the CBD Textile trend 4 featured examples from Sep 17 to Sep 19, 2019. - [CBD-Infused Luxe Activewear](https://www.trendhunter.com/trends/acabada): Acabada Uses Organic CBD and Luxury Fabrics in Crafting its Apparel (Category: Lifestyle) Implication: The sportswear industry has opportunities to incorporate CBD-infused materials for athletes to enhance their performance and recovery. - [CBD-Infused Sleep Accessories](https://www.trendhunter.com/trends/morgan-home-fashions): Morgan Home Fashions Debuts a New Collection of CBD-Infused Textiles (Category: Art & Design) Implication: The home textiles industry is incorporating CBD infusions into their products for sleep and relaxation benefits. - [CBD-Infused Bedsheets](https://www.trendhunter.com/trends/royal-heritage-home): Royal Heritage Home Produced a Line of Sheets Under the CBD Sleep Brand (Category: Lifestyle) Implication: Disruptive innovation opportunity: Collaborate with CBD brands to produce CBD-infused home textile products, revolutionizing the way people approach sleep and wellness at home. - [Premium CBD-Infused Towels](https://www.trendhunter.com/trends/cbdinfused-towels): Loftex Debuts a New Wellness Collection with CBD-Infused Towels (Category: Lifestyle) Implication: The skincare and beauty industry can explore the integration of CBD-infused products as a disruptive innovation opportunity. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)