# CBD Spirits Cannabis-infused spirits are increasingly popular in North America. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 18, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cbd-spirits ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the CBD Spirits trend? **CBD Spirits:** As regions across North America continue the legalization of both medical and recreational cannabis, brands have been adopting cannabis' various properties into their products–with one of the more recent trends being the plant's infusion into spirits like gin and rum. ## The consumer insight behind the CBD Spirits trend Consumers are increasingly embracing cannabis as its uses and benefits are both far-reaching in their potential daily applications, and as the plant caters to the growing preference for natural approaches to nutrition and mental health. With consumers already pivoting to natural enhancements to standard items that are part of their routines, the growing acceptance of cannabis is an easy transition. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 3 to Sep 17, 2019 - Published: Sep 18, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the CBD Spirits trend ### Cannabis-Infused Spirits Alcohol brands are incorporating cannabis as a featured ingredient to compete with new challenges from the burgeoning cannabis industry. ### CBD-Infused Products Consumers are pivoting to natural enhancements to standard items as the growing acceptance of cannabis as a natural approach to nutrition and mental health offers an easy transition. ### Hemp-Infused Beverages Hemp-infused drinks are appealing to health-conscious individuals who are passionate about investing in their health and wellness, offering benefits such as electrolyte-rich and anti-inflammatory ingredients and fatty acids. ## What the CBD Spirits trend means for industry ### For Alcohol Industry Alcohol brands can refresh their products with cannabis as a featured ingredient to compete with new challenges from the burgeoning cannabis industry. ### For Health and Wellness Industry Health-conscious individuals are embracing natural enhancements to standard items, such as hemp-infused beverages, creating a space for innovations in the health and wellness industry. ### For CBD Industry The growing acceptance of cannabis as a natural approach to nutrition and mental health is creating opportunities for innovations in the CBD industry. ## Workshop question How could your business collaborate with brands in the cannabis space? ## Trend signals for CBD Spirits Trend score 4.0 out of 10, from popularity 64%, activity 49%, freshness 9%. - Popularity: 64% - Activity: 49% - Freshness: 9% ## Examples of the CBD Spirits trend 4 featured examples from Jul 3 to Sep 17, 2019. - [Hemp-Infused Ginger Drinks](https://www.trendhunter.com/trends/infused-switchel): Toa Beverages' Hemp-Infused Switchel Targets Athletic, Urban Adults (Category: Lifestyle) Implication: Hemp-infused drinks present an opportunity for beverage companies to innovate and target health-conscious consumers. - [Relaxing CBD-Infused Gins](https://www.trendhunter.com/trends/muhu-gin): MUHU Gin is Made with Sweet Hibiscus and CBD in the Recipe (Category: Marketing) Implication: Alcoholic beverage industry can explore the potential of CBD-infused spirits and unique gin flavors. - [Small-Batch CBD Spirits](https://www.trendhunter.com/trends/cbd-spirit): Top Beverages Makes CBD Craft Spiced Rum & CBD Craft Gin (Category: Lifestyle) Implication: As CBD-infused spirits gain popularity, the cannabis industry has a new opportunity to expand its product offerings and capture a larger market share. - [CBD-Infused Hemp Rums](https://www.trendhunter.com/trends/infused-rum): Halewood Wines & Spirits' Dead Man's Fingers is a Uniquely Infused Rum (Category: Lifestyle) Implication: Halewood Wines & Spirits is an example of an alcohol brand incorporating CBD into their products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)