# CBD Spa The use of cannabis in traditional spa products is on the rise. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 25, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cbd-spa ## Key Figures - Trend score: 4.4/10 - Evidence articles: 4 ## What is the CBD Spa trend? **CBD Spa:** With the rise of cannabis in the mainstream in North America, along with the known relaxing benefits the plant has, brands that specialize in rest-related industries such as spa and self care are jumping to co-create with cannabis brands The merging of such products offers a sort of natural evolution that is able to create automatically positive associations in targeted consumers' minds. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 19, 2017 to Apr 21, 2018 - Published: Apr 25, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the CBD Spa trend ### Cannabis-infused Products Brands that specialize in rest-related industries such as spa and self-care, are co-creating with cannabis brands to offer the benefits of CBD extract for pain and anxiety relief, reducing seizures and convulsions and boosting the immune system. ### Aromatherapy Many companies are incorporating grapefruit essential oil and other botanical ingredients in their products for relaxing and soothing benefits, with grapefruit also being naturally antibacterial which enables it to decrease fluid retention, promote weight loss and relieve hangovers. ### CBD-infused Personal Care Products Innovative CBD products are emerging such as bath bombs, nail care kits, sunscreens and other beauty products that are infused with cannabidiol, which replenishes and offers relief and relaxation. ## What the CBD Spa trend means for industry ### For Wellness and Self-Care Businesses in this sector are incorporating CBD-infused products as a way of offering consumers natural benefits for calming, soothing and relieving skin irritations, hydrating and rebalancing the body. ### For Personal Care and Beauty Companies within this industry are expanding their product offerings to include cannabis-centric versions of bath and beauty products, with many featuring botanical ingredients for relaxing and soothing benefits. ### For Home Goods and Accessories Companies are jumping on the cannabis bandwagon by creating products such as odor-eliminating candles, which will help to eliminate the smell of marijuana in homes, catering to the needs and preferences of the expanding market of cannabis users. ## Workshop question How could your brand partner with similar industries? ## Trend signals for CBD Spa Trend score 4.4 out of 10, from popularity 75%, activity 50%, freshness 8%. - Popularity: 75% - Activity: 50% - Freshness: 8% ## Examples of the CBD Spa trend 4 featured examples from Dec 19, 2017 to Apr 21, 2018. - [CBD Nail Care Kits](https://www.trendhunter.com/trends/nail-care-kit): Bellacures and Kush Queen Collaborated on the 'Canna-Cure Kit' (Category: Fashion) Implication: Opportunity for personal care brands to explore the incorporation of CBD into their product lines for added benefits and market differentiation. - [CBD Bath Bombs](https://www.trendhunter.com/trends/soothing-bath-bomb): De La Beuh's Soothing Bath Bomb Features CBD Extract for Pain and Anxiety Relief (Category: Lifestyle) Implication: Disruptive innovation opportunity: Developing and marketing a wide range of CBD-infused products for holistic wellness. - [Relieving CBD Soaps](https://www.trendhunter.com/trends/cbd-soap): Leef Organics' 'Nooks + Crannies' Bar Soap Calms and Soothes the Skin (Category: Fashion) Implication: The personal care industry is expanding its offerings to include CBD products and exploring the benefits of botanical ingredients in skincare. - [Marijuana Odor-Eliminating Candles](https://www.trendhunter.com/trends/cannabis-killer-candle): The Beamer Cannabis Killer Candle Offers 90 Hours of Burn Time (Category: Art & Design) Implication: The home fragrance industry has potential to incorporate more cannabis-centric products that eliminate the odor of marijuana while including natural and non-toxic ingredients. ## Recent trend clusters - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) - [Scent Rituals](https://www.trendhunter.com/protrends/scent-rituals) (Fashion) ## Trending in Fashion - [Basketball Sport Watches](https://www.trendhunter.com/trends/basketball-sport-watches) - [Artist-Collab Graphic Tees](https://www.trendhunter.com/trends/artist-collab-graphic-tees) - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Futuristic Lifestyle Sneakers](https://www.trendhunter.com/trends/new-balance-983) All articles: [Fashion](https://www.trendhunter.com/fashion)