# CBD Serum Brands in the skin and haircare space incorporate CBD into their serums. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 1, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cbd-serum ## Key Figures - Trend score: 4.4/10 - Evidence articles: 5 ## What is the CBD Serum trend? **CBD Serum:** The incorporation of CBD into topical products has now extended to brands that create serums, whether those are for the hair or skin. By incorporating CBD into this potent but highly familiar format, these brands are able to offer the anti-inflammatory benefits of the cannabis ingredient in a way that consumers are comfortable with. ## The consumer insight behind the CBD Serum trend As the cannabis industry continually broadens, consumers are finding ways to familiarize themselves with the substance. As a result, they seek out brands that incorporate such ingredients in familiar formats. This way, they can introduce themselves to the variety of benefits in a comfortable manner. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 15, 2017 to Apr 1, 2019 - Published: Apr 1, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the CBD Serum trend ### CBD-infused serums Topical brands are incorporating CBD into serums for skin and haircare purposes. ### CBD-infused face serums Brands are creating face serums with CBD extracts and botanicals to address skin concerns. ### Clean CBD skincare New brands that use plant-based solutions are using CBD as a beneficial skincare ingredient. ## What the CBD Serum trend means for industry ### For Beauty and Skincare Incorporating CBD into beautyproducts provides anti-inflammatory benefits in a familiar manner. ### For Health and Wellness CBD extracts are being perceived as an effective anti-aging, antioxidant, and anti-inflammation ingredient. ### For Haircare CBD oil is making its way into various haircare solutions for its moisturizing and nourishing properties. ## Workshop question How could your brand introduce an unfamiliar benefit via a familiar platform? ## Trend signals for CBD Serum Trend score 4.4 out of 10, from popularity 74%, activity 48%, freshness 8%. - Popularity: 74% - Activity: 48% - Freshness: 8% ## Examples of the CBD Serum trend 5 featured examples from Sep 15, 2017 to Apr 1, 2019. - [Cannabis-Infused Skin Serums](https://www.trendhunter.com/trends/tissue-repair-serum): The Ildi Pekar Tissue Repair Serum Includes Anti-Inflammatory CBD Oil (Category: Fashion) Implication: As cannabis-infused beauty product market is expanding, the beauty industry can explore the development of products incorporating this ingredient and cater to consumers who are lo… - [CBD Face Serums](https://www.trendhunter.com/trends/the-face-serums): Khus + Khus' 'The Face Serums' Feature Certified Organic CBD Extract (Category: Fashion) Implication: The skincare industry has an opportunity to innovate by incorporating certified organic CBD extract into face serums. - [Clean CBD Skincare](https://www.trendhunter.com/trends/cbd-skincare): Lab to Beauty Offers Mists, Masks, Serums & Moisturizers Powered by Cannabidiol (Category: Lifestyle) Implication: Opportunity for the beauty industry to explore the potential of CBD in their skincare and wellness products. - [Age-Rewinding CBD Serums](https://www.trendhunter.com/trends/renewcbd-serum): SingleSeed's RenewCBD Serum Nourishes and Protects the Skin (Category: Lifestyle) Implication: Opportunity for disruptive innovation in the beauty and skincare industry through the development of innovative CBD-based skincare products. - [Cannabis-Infused Hair Serums](https://www.trendhunter.com/trends/protective-hair-serum): Design.ME's Protective Hair Serum Contains Cannabis Sativa Seed Oil (Category: Fashion) Implication: The haircare industry can capitalize on the trend of incorporating cannabis and natural plant-based ingredients in their products to address consumer demands for effective and sus… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)