# CBD Roll CBD-based pre-rolled joints help people quit cigarettes. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 24, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cbd-roll ## Key Figures - Trend score: 4.4/10 - Evidence articles: 4 ## What is the CBD Roll trend? **CBD Roll:** The cannabis industry is now helping people quit nicotine with low-dose, CBD-based joints that imitate the comforting, ritual-based aspect of smoking cigarettes--without the health consequences. ## The consumer insight behind the CBD Roll trend As consumers in North America become more aware of the benefits of cannabis as a medicine that treats a variety of mental and physical symptoms, they're becoming more open-minded about the substance's potential. Now, brands in this industry are able to experiment with how best to help consumers, and can expect the majority of their customers to be open to their ideas and innovations. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 8, 2020 to Nov 12, 2021 - Published: Nov 24, 2021 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the CBD Roll trend ### CBD Alternatives for Nicotine Addicts As the cannabis industry continues to innovate, brands are exploring new ways to help consumers quit nicotine through low-dose, CBD-based alternatives that imitate the ritual of smoking without any health consequences. ### Light Cannabis Products With the traditional cannabis experience becoming too strong for some, brands are pivoting toward lighter products that still offer a unique experience. ### Non-Addictive CBD Products As CBD becomes increasingly popular in treating anxiety and stress, companies are exploring new ways to create CBD products that are non-addictive and provide a healthier alternative to traditional smoking or nicotine addiction. ## What the CBD Roll trend means for industry ### For Healthcare and Wellness The healthcare and wellness industry can explore how CBD and cannabis can be used to treat various mental and physical symptoms, offering a natural alternative to traditional medication. ### For Tobacco and Smoking Alternatives With the rise of CBD-based alternatives that imitate the ritual of smoking, the tobacco and smoking alternatives industry can explore new ways to satisfy consumers' oral fixation without any health consequences. ### For Cannabis and CBD Industry As the demand for CBD and cannabis-based products continues to grow, the industry can continue to innovate and create new, low-dose products that cater to consumers looking for alternative ways to manage stress and anxiety. ## Workshop question How is your brand branching out to best support its customer base? ## Trend signals for CBD Roll Trend score 4.4 out of 10, from popularity 64%, activity 58%, freshness 11%. - Popularity: 64% - Activity: 58% - Freshness: 11% ## Examples of the CBD Roll trend 4 featured examples from Aug 8, 2020 to Nov 12, 2021. - [Non-Addictive CBD-Infused Smokes](https://www.trendhunter.com/trends/oklahoma-smokes): Oklahoma Smokes is Perfect for People Trying to Quit Nicotine (Category: Lifestyle) Implication: The tobacco industry can adopt non-nicotine, CBD-infused products to cater to users looking for alternative ways to unwind and relieve stress. - [CBD Tobacco Alternatives](https://www.trendhunter.com/trends/metolius-hemp): Metolius Hemp Created the First CBD & CBG Pre-Rolls, Called River Rolls (Category: Lifestyle) Implication: The CBD industry can benefit from the increasing demand for CBD tobacco alternatives and can innovate their products to more effectively replace tobacco. - [Hemp-Powered Wellness Bundles](https://www.trendhunter.com/trends/half-day-cbd): The Half Day CBD Bundle Provides Products for Anytime of Day (Category: Lifestyle) Implication: The CBD industry can capitalize on the demand for wellness bundles by offering a wide range of CBD products in convenient packages. - [Smokable Light Cannabis Pre-Rolls](https://www.trendhunter.com/trends/light-cannabis): Win the Day by Country Shares a Lower-Dose Experience (Category: Lifestyle) Implication: Create innovative, low-dose products to cater to a wider range of consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)