# CBD Recovery CBD becomes a prominent ingredient in workout recovery products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 12, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cbd-recovery ## Key Figures - Trend score: 4.2/10 - Evidence articles: 5 ## What is the CBD Recovery trend? **CBD Recovery:** Trend – Brands in the cannabis space are increasingly targeting fitness-minded individuals with CBD products, both topical and oral, that accelerate post-workout recovery periods. These items further establish cannabis as a health-oriented substance. ## The consumer insight behind the CBD Recovery trend Fitness-minded consumers are taking advantage of online resources to conduct extensive research into how to keep their bodies in top performance. This is a far cry from past decades, wherein experts where few and far in between, and the mass consumer simply accepted products and workout programs marketed to them. Additionally, this means consumers are doing more than working toward their fitness goals, but looking to maintain a holistically healthy lifestyle. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 5, 2017 to Dec 12, 2018 - Published: Feb 12, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the CBD Recovery trend ### CBD in fitness recovery CBD being used as a prominent ingredient in workout recovery products to accelerate post-workout recovery periods. ### Cannabis as a health-oriented substance Cannabis products are being marketed as health-oriented substances to fitness-minded individuals. ### CBD supplements for natural remedies CBD supplements are becoming available to consumers in a wide variety of forms that offer different benefits as a natural remedy. ## What the CBD Recovery trend means for industry ### For Fitness Industry Fitness industry professionals can explore CBD-infused products as potential recovery solutions for post-exercise soreness. ### For Cannabis Industry Cannabis industry professionals can incorporate CBD into their products to expand the customer base to fitness enthusiasts. ### For Alternative Health Industry Alternative health industry professionals can consider the use of CBD as a natural remedy to alleviate pain and anxiety. ## Workshop question What inspiration could your brand draw from the continued growth of the cannabis industry? ## Trend signals for CBD Recovery Trend score 4.2 out of 10, from popularity 71%, activity 46%, freshness 8%. - Popularity: 71% - Activity: 46% - Freshness: 8% ## Examples of the CBD Recovery trend 5 featured examples from Sep 5, 2017 to Dec 12, 2018. - [CBD-Infused Protein Supplements](https://www.trendhunter.com/trends/cbd-recovery-protein): The Floyd's of Leadville CBD Recovery Protein is Relaxing (Category: Lifestyle) Implication: Food and beverage companies have an opportunity to incorporate CBD into their products, offering consumers a new way to relax and unwind. - [Full-Spectrum CBD Creams](https://www.trendhunter.com/trends/muscle-cream): The Extract Labs Muscle Cream Invigorates the Skin (Category: Fashion) Implication: Opportunity for cosmetic companies to diversify their offerings with CBD-infused products. - [Nighttime CBD Supplements](https://www.trendhunter.com/trends/cbd-supplements): 'UNWIND' Supports Relaxation, Muscle Recovery & Reduced Inflammation (Category: Lifestyle) Implication: Businesses in the health and wellness industry can leverage CBD supplements and nighttime blends to provide customers with effective sleep solutions. - [CBD-Infused Recovery Creams](https://www.trendhunter.com/trends/cbd-hemp-oil-sports-cream): The Deep Steep CBD Hemp Oil Sports Cream is Naturally Formulated (Category: Lifestyle) Implication: The sports and fitness industry can tap into the trend of CBD-infused recovery creams to enhance workout recovery and provide natural pain relief. - [CBD-Infused Recovery Bars](https://www.trendhunter.com/trends/recovery-bar): These BRIO CBD Bites Help Alleviate Pain, Axiety, and Stress (Category: Lifestyle) Implication: Innovative CBD-infused snacks and plant-based recovery foods can disrupt the traditional food and beverage industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)