# CBD Performance CBD is incorporated into energy-boosting products to boost fitness. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 27, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cbd-performance ## Key Figures - Trend score: 5.0/10 - Evidence articles: 4 ## What is the CBD Performance trend? **CBD Performance:** The performance-enhancing food and beverage space is incorporating items based in CBD, as the cannabis market continues its expansion across North America. With benefits like pain-relief and anxiety reduction, CBD's inclusion into food and beverage products that optimize consumers' workouts seems like a natural progression. ## The consumer insight behind the CBD Performance trend Cannabis' emerging prominence in North America as a legal medical and recreational product has resulted in its absorption into the many different products and services that consumers now qualify under the umbrella term of "wellness." With this new perception, consumers are increasingly looking to merge cannabis consumption with other trends within the wellness space in order to optimize what they get out of it--both mentally and physically. Burdened by the stress of day-to-day tasks and responsibilities, consumers are seeking out ways to enhance their routines without having to overextend themselves. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 6, 2018 to May 24, 2019 - Published: May 27, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the CBD Performance trend ### CBD in performance-enhancing food and beverage CBD is being incorporated into food and beverage products that optimize consumers' workouts. ### Adaptogenic and natural energy shots There is a new wave of ready-to-drink energy shots featuring better-for-you, natural ingredients that include everything from brain-boosting nootropics to calming CBD. ### Hemp as a functional ingredient Companies are adding active organic hemp extract into food and beverage products, like water, to provide implications on mood and energy. ## What the CBD Performance trend means for industry ### For Fitness and Sports Nutrition Fitness and sports nutrition brands can incorporate CBD and hemp extract into their products to offer the benefits of mood management, inflammation, and pain management to their consumers. ### For Ready-to-Drink Beverages Companies can create ready-to-drink adaptogenic shots or energy drinks that feature natural, functional ingredients for consumers looking for a quick energy boost or stress relief. ### For Functional Food and Beverage Food and beverage companies can utilize hemp extract and other functional ingredients to create plant-based, natural products that cater to consumers seeking wellness benefits beyond just nutrition. ## Workshop question How could your brand collaborate with the cannabis space? ## Trend signals for CBD Performance Trend score 5.0 out of 10, from popularity 81%, activity 60%, freshness 8%. - Popularity: 81% - Activity: 60% - Freshness: 8% ## Examples of the CBD Performance trend 4 featured examples from Sep 6, 2018 to May 24, 2019. - [CBD Sports Nutrition Bars](https://www.trendhunter.com/trends/sports-nutrition-bar): SNAAC CBD is a First-of-Its-Kind Bar Formulated with Hemp Cannabidiol (Category: Lifestyle) Implication: The sports nutrition industry can capitalize on the CBD trend by developing and marketing CBD-infused products that target athletic performance and recovery. - [CBD-Enhanced Performance Drinks](https://www.trendhunter.com/trends/performance-drinks): DEFY Helps the Body Restore and Replenish After Training (Category: Lifestyle) Implication: The use of CBD in sports supplements could revolutionize the sports nutrition market. - [Refreshing Hemp Water](https://www.trendhunter.com/trends/hemp-water): Oki's Hydrating Drink Contains 20 Mg of Active Hemp Extract (Category: Lifestyle) Implication: Companies can introduce CBD-infused drinks to meet rising consumer demand for health benefits in beverages. - [Adaptogenic Mushroom Shots](https://www.trendhunter.com/trends/focus-shot): Four Sigmatic's Focus Shot is Powered by Lion's Mane Mushrooms (Category: Lifestyle) Implication: The functional beverages industry can leverage the trend of adaptogenic ingredients in energy products to create innovative and healthier beverage options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)