# CBD Mix Mix-in CBD products elevate drinks and food items. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 7, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cbd-mix ## Key Figures - Trend score: 3.5/10 - Evidence articles: 4 ## What is the CBD Mix trend? **CBD Mix:** With the growth of the cannabis industry in North America, "mix-in" CBD-infused products are on the rise as consumers look for varying ways to incorporate the calming substance into their diets. These products come in the form of powders that can be mixed into beverages, as well as in the form of seasonings that are used to flavor foods. ## The consumer insight behind the CBD Mix trend Consumers are increasingly seeking out experimental ways to enhance their health and wellness–especially when it comes to incorporating habits and rituals that don't impact their daily routines. The allure of mix-in CBD is that consumers are often seeking low-commitment purchases–minimal effort that enables both short and longterm results. The convenience of this form of CBD is in the increasingly reliable day-to-day formats it's offered in–with brands in this space prioritizing ease-of-use as a result of consumers' preference for simplicity. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 4 to Oct 4, 2019 - Published: Oct 7, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the CBD Mix trend ### Mix-in CBD-infused products With the growth of the cannabis industry in North America, "mix-in" CBD-infused products are on the rise as consumers look for varying ways to incorporate the calming substance into their diets. ### Convenient format of CBD The convenience of this form of CBD is in the increasingly reliable day-to-day formats it's offered in–with brands in this space prioritizing ease-of-use as a result of consumers' preference for simplicity. ### Functional CBD mix-ins Each water-soluble powdered mix-in contains broad-spectrum hemp CBD, active adaptogens and herbs to provide a different benefit. ## What the CBD Mix trend means for industry ### For Health and wellness industry Consumers are increasingly seeking out experimental ways to enhance their health and wellness, especially when it comes to incorporating habits and rituals that don't impact their daily routines. ### For Food and drink industry Mix-in CBD-infused products and CBD drink mix singles offer new opportunities for companies in the food and drink industry to add global trends that keep up with consumer demand and help gain a competitive edge. ### For Natural Products industry Companies with a focus on plant-based products, natural ingredients and sustainable practices can incorporate CBD and related mix-ins to attract new consumers and tap into the promising market for functional health and wellness products. ## Workshop question How could your brand prioritize convenience in its product experience? ## Trend signals for CBD Mix Trend score 3.5 out of 10, from popularity 53%, activity 43%, freshness 9%. - Popularity: 53% - Activity: 43% - Freshness: 9% ## Examples of the CBD Mix trend 4 featured examples from Jan 4 to Oct 4, 2019. - [Single-Serve CBD Drink Mixes](https://www.trendhunter.com/trends/cbd-drink-mix): Weller's CBD Drink Mix Singles Dissolve in Hot & Cold Beverages (Category: Lifestyle) Implication: The introduction of CBD Drink Mix Singles by Weller reflects the growing trend towards incorporating CBD into beverages and presents an opportunity for companies to create new CBD… - [CBD-Infused Turmeric Latte Mixes](https://www.trendhunter.com/trends/turmeric-latte-mix): Organic Traditions' CBD + Golden Mylk Turmeric Latte Needs Water (Category: Lifestyle) Implication: Companies in the food and beverage industry can begin to integrate CBD and probiotics into their products to entice customers who concentrate on their health. - [Functional CBD Mix-Ins](https://www.trendhunter.com/trends/botanical-elixir): Prima's Botanical Elixir Powders Enhance Hot and Cold Beverages (Category: Lifestyle) Implication: The CBD industry can explore new opportunities in the wellness market by developing CBD-based functional mix-ins. - [CBD-Infused Seasonings](https://www.trendhunter.com/trends/infused-seasoning): Cured Nutrition Offers Enhanced Pumpkin Spice, Smoky BBQ & More (Category: Lifestyle) Implication: CBD-infused seasonings offer a unique opportunity for the food industry to create innovative and exciting new flavors for consumers looking for something different. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)