# CBD Mist Brands are formulating CBD ingredients in the form of mists to serve various purposes. By [Amy Duong](https://www.trendhunter.com/amyduong), Trend and Research Writer | Published Sep 3, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cbd-mist ## Key Figures - Trend score: 3.5/10 - Evidence articles: 4 ## What is the CBD Mist trend? **CBD Mist:** Cannabis is being leveraged for its beneficial properties in a variety of ways. Brands are creating formulas that apply as a light spray. Many are blended with other natural ingredients to support consumers at a full spectrum, keeping them refreshed and relaxed. ## The consumer insight behind the CBD Mist trend As the cannabis industry continues to grow rapidly, consumers are looking for ways to incorporate it into their daily routines. However, due to the stigma surrounding the ingredient, consumers are more comfortable using it to satisfy multiple needs. Cannabis products with multifunctional benefits elevate both the ingredient's consumer perception and experience by melding it with existing wellness practices. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 20, 2019 to Sep 3, 2020 - Published: Sep 3, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the CBD Mist trend ### Multifunctional Cannabis Products Brands are creating cannabis-infused products with multifunctional benefits that meld with existing wellness practices, elevating both consumer perception and experience. ### Micro-mists for Skincare Consumers are being introduced to micro-mists with molecules that are smaller and better able to deeply penetrate the skin, offering simplicity and efficacy as an alternative to layering serums. ### Dual-Phase Formulas in Beauty Dual-phase formulas are becoming more popular in beauty products, offering a customized user experience and introducing new combinations of active ingredients for more effective results. ## What the CBD Mist trend means for industry ### For Cannabis Industry As the cannabis industry continues to grow rapidly, multifunctional cannabis products are a major opportunity for creating innovative and consumer-friendly products. ### For Skincare Industry With the rising popularity of micro-mists in skincare, companies can explore new ways of delivering active ingredients to the skin and creating more personalized and effective products. ### For Beauty Industry Dual-phase formulas offer a new way of combining active ingredients in beauty products to deliver more effective and customizable results, opening up new possibilities for innovation. ## Workshop question How can your brand establish itself as a routinely purpose for consumers? ## Trend signals for CBD Mist Trend score 3.5 out of 10, from popularity 54%, activity 41%, freshness 9%. - Popularity: 54% - Activity: 41% - Freshness: 9% ## Examples of the CBD Mist trend 4 featured examples from Jan 20, 2019 to Sep 3, 2020. - [CBD Pillow Mists](https://www.trendhunter.com/trends/pillow-mist): The OTO Pillow Mist Blends Cannabidiol, Lavender, Chamomile & Vetiver for Sleep (Category: Lifestyle) Implication: The CBD industry has the opportunity to continue expanding its product offerings by incorporating CBD into sleep-enhancement solutions like pillow mists. - [Clean CBD Skincare](https://www.trendhunter.com/trends/cbd-skincare): Lab to Beauty Offers Mists, Masks, Serums & Moisturizers Powered by Cannabidiol (Category: Lifestyle) Implication: Opportunity for the beauty industry to explore the potential of CBD in their skincare and wellness products. - [Hydrating Sleep Mists](https://www.trendhunter.com/trends/hyaluronic-mist): Balance Me's Beauty Sleep Hyaluronic Mist Contains Full-Spectrum CBD Oil (Category: Fashion) Implication: The skincare industry can explore the potential of micro-mists and incorporate innovative ingredients like CBD and aromatherapy to create unique products. - [Hemp-Infused Refreshing Mists](https://www.trendhunter.com/trends/set-refresh-spray): The Hydro Grip Set + Refresh Spray Has a Clean, Dual-Phase Formula (Category: Fashion) Implication: Opportunity for cosmetic companies to create innovative products that leverage dual-phase formulas and hemp-infused ingredients to disrupt the market. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)