# CBD Mask CBD-based facial masks are growing in popularity. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 19, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cbd-mask ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the CBD Mask trend? **CBD Mask:** Brands in the skincare space, in regions where cannabis is legalized, are increasingly incorporating CBD into face masks. These masks offer the standard hydrating benefits, coupled with the anti-inflammatory benefit of CBD. ## The consumer insight behind the CBD Mask trend Consumers tend to view their skincare routines as a relaxing form of escapism that makes them feel like they're contributing to their overall health. They're likely to experiment with varying formats and ingredients in this space--particularly when those are natural and therefore more trustworthy. Thus, consumers turn to brands that are able to offer them the experience of their standard skincare routines, with more experimental additional features. ## At a Glance - Evidence: 4 featured examples - Articles from: May 9, 2019 to Aug 28, 2020 - Published: Nov 19, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the CBD Mask trend ### Incorporation of CBD Into Skincare Products As the legalization of cannabis continues to expand, skincare brands are increasingly using CBD in their products to provide anti-inflammatory effects, which appeal to consumers looking for natural and beneficial skincare ingredients. ### Customizable Skincare Routines Consumers are seeking skincare products that can be tailored to their specific needs and preferences, such as anti-aging, hydration, or acne treatment. ### Natural and Aromatherapeutic Skincare Ingredients Consumers are drawn to skincare products that contain natural ingredients and have aromatherapeutic effects, as they view these products as effective and trustworthy. ## What the CBD Mask trend means for industry ### For CBD Industry The expanding CBD industry offers opportunities for skincare brands to innovate and develop new products incorporating the anti-inflammatory properties of CBD. ### For Skincare Industry The cosmetic industry can benefit from incorporating CBD and natural and aromatherapeutic ingredients into their skincare lines to appeal to consumers seeking clean and beneficial products. ### For Nanotechnology Innovations in nanotechnology can offer new opportunities for skincare brands to create products with higher efficacy through the use of nanofiber or invisibly thin materials. ## Workshop question How could your brand incorporate the benefits of cannabis into its product? ## Trend signals for CBD Mask Trend score 4.0 out of 10, from popularity 62%, activity 50%, freshness 9%. - Popularity: 62% - Activity: 50% - Freshness: 9% ## Examples of the CBD Mask trend 4 featured examples from May 9, 2019 to Aug 28, 2020. - [CBD-Infused Face Masks](https://www.trendhunter.com/trends/face-sheet-masks): MĀSK Skincare's Face Sheet Masks Use CBD Oil to Address Aging, Acne & More (Category: Fashion) Implication: The skincare industry has an opportunity to embrace the rising demand for CBD-infused products and develop innovative solutions for various skin concerns. - [CBD-Powered Face Masks](https://www.trendhunter.com/trends/calming-face-masks): CBDfx's Calming Face Masks Soothe with CBD, Botanicals & Essential Oils (Category: Fashion) Implication: Disruptive innovation opportunity: Introducing CBD-infused products in the beauty and skincare industry to cater to the growing demand for natural and holistic beauty solutions. - [CBD-Infused Face Masks](https://www.trendhunter.com/trends/cbd-sheet-mask): The Spotless CBD Sheet Mask Calm Signs of Inflammation for Clearer Skin (Category: Fashion) Implication: The skincare industry can explore incorporating CBD into their products to offer calming and anti-inflammatory solutions. - [CBD Nanofiber Masks](https://www.trendhunter.com/trends/nanofiber-mask): CBDerma-Repair is the First-of-Its-Kind CBD Nanofiber Dry Facial Mask (Category: Fashion) Implication: The skincare industry can explore the integration of CBD-infused nanofiber masks to provide more effective and advanced skincare solutions. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)