# CBD Freshener CBD-infused fabric and air fresheners offer natural benefits. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 26, 2022 | Category: [Luxury](https://www.trendhunter.com/pro/category/luxury-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cbd-freshener ## Key Figures - Trend score: 4.0/10 - Evidence articles: 5 ## What is the CBD Freshener trend? **CBD Freshener:** CBD-infused sprays that are used to deodorize odors on fabrics and freshen up rooms are becoming more popular. Since traditional air and fabric fresheners often contain harmful chemicals, more consumers are opting for products with natural ingredients. ## The consumer insight behind the CBD Freshener trend In North America, consumers are increasingly using the various properties of cannabis as part of the growing movement towards incorporating wellness rituals into their everyday lives. Using CBD is particularly popular as it offers relaxing benefits without any noticeable cognitive effects, allowing consumers to go about their days as they normally would. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 1, 2020 to Jun 16, 2022 - Published: Jun 26, 2022 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the CBD Freshener trend ### CBD-infused Products As the cannabis industry grows, the trend of CBD-infused products, especially those with therapeutic and relaxation benefits, will continue to gain popularity. ### Natural Ingredients Consumers are opting for products with natural ingredients as they become more mindful of what they use and consume in their daily lives. ### Holistic Wellness The trend towards incorporating wellness rituals into everyday lives is driving the growth of various complementary products that promote mental, emotional, and physical well-being, including CBD-infused products. ## What the CBD Freshener trend means for industry ### For Health and Wellness With consumers increasingly prioritizing health and wellness, there are opportunities for businesses to create natural products with therapeutic and relaxation benefits, such as CBD-infused products. ### For Home and Personal Care The trend towards natural ingredients is driving innovation in the home and personal care industry, with opportunities for businesses to create products that prioritize the health and well-being of both consumers and the environment. ### For Cannabis Industry As more states legalize cannabis for both medicinal and recreational use, the cannabis industry will continue to grow, with opportunities for businesses to create products with therapeutic and relaxation benefits, such as CBD-infused products. ## Workshop question How could your brand seamlessly integrate itself into customers' everyday rituals? ## Trend signals for CBD Freshener Trend score 4.0 out of 10, from popularity 56%, activity 51%, freshness 12%. - Popularity: 56% - Activity: 51% - Freshness: 12% ## Examples of the CBD Freshener trend 5 featured examples from Dec 1, 2020 to Jun 16, 2022. - [Calming Bedtime Sprays](https://www.trendhunter.com/trends/cbd-pillow-mist): OTO's CBD Pillow Mist is Designed to Relax the Mind and Body (Category: Lifestyle) Implication: Companies within the health and wellness industry could capitalize on the trend of sleep aids, creating new products that help consumers improve their sleep and relaxation routine… - [CBD-Infused Room Fresheners](https://www.trendhunter.com/trends/cbd-live-natural-room-freshener): The 'CBD Live Natural Room Freshener Spray' Kills Odors Naturally (Category: Lifestyle) Implication: Opportunity for CBD companies to expand their product lines beyond typical CBD products and into the home and lifestyle market. - [Calming CBD Fabric Sprays](https://www.trendhunter.com/trends/soothing-pillow-and-mask-mist): Raw Botanics Offers its Soothing Pillow and Mask Mist (Category: Lifestyle) Implication: The beauty and wellness industry can benefit from offering CBD-infused fabric sprays for relaxation and stress relief. - [Therapeutic Oral CBD Sprays](https://www.trendhunter.com/trends/oral-spray): The Lassen Labs Daily Balance Oral Spray Relieves Stress and More (Category: Marketing) Implication: Pharmaceutical companies can explore opportunities to create CBD-based products that cater to different therapeutic needs beyond stress relief. - [CBD Mask Sprays](https://www.trendhunter.com/trends/face-mask-spray): Chillax'n CBD's Face Mask Spray Boosts Freshness & Provides Calming Relief (Category: Lifestyle) Implication: CBD-infused face mask sprays present opportunities for the personal care industry to tap into the growing demand for relaxation and wellness products. ## Recent trend clusters - [Crafted Timepieces](https://www.trendhunter.com/protrends/crafted-timepieces) (Luxury) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) - [Embedded Intelligence](https://www.trendhunter.com/protrends/embedded-intelligence) (Tech) ## Trending in Luxury - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Elegant Bookbinding-Inspired Shoulder Bags](https://www.trendhunter.com/trends/boky-bag) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) - [Swing-Mapped Golfwear](https://www.trendhunter.com/trends/swing-mapped-golfwear) All articles: [Luxury](https://www.trendhunter.com/luxury)