# CBD Bath Wellness brands are leveraging CBD as a main ingredient in bath products. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Mar 3, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cbd-bath1 ## Key Figures - Trend score: 4.3/10 - Evidence articles: 9 ## What is the CBD Bath trend? **CBD Bath:** Brands are highlighting cannabidiol as the main ingredient in their bath products to elevate their offerings. These wellness products tout benefits like increased relaxation, improved sleep, and a more stabilized mood. ## The consumer insight behind the CBD Bath trend Consumers are experiencing elevated levels of stress and anxiety due to economic instability and the uncertainty related to the global pandemic. As a result, self-care has become more of a priority for many individuals, and, coupled with the legalization of cannabis across North America, has resulted in consumers wanting easy ways to incorporate the ingredient into their self-care rituals. ## At a Glance - Evidence: 9 featured examples - Articles from: Sep 3, 2020 to Oct 18, 2022 - Published: Mar 3, 2021 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the CBD Bath trend ### CBD Self-Care Increasing consumer interest in self-care during times of uncertainty has led to the rise of CBD-infused bath products that offer benefits to both the mind and body. ### Plant-Based Wellness Brands are using natural botanicals and mineral blends to enhance the experience of their bath products and offer holistic benefits to consumers looking for more sustainable wellness options. ### Limited Releases/Refills Companies are finding ways to reduce waste and create unique offerings by repurposing failed products and introducing limited-edition releases in refillable packaging. ## What the CBD Bath trend means for industry ### For Beauty and Personal Care By incorporating CBD and other natural ingredients into their bath products, companies can create a unique selling proposition in a crowded beauty and personal care market. ### For Wellness and Holistic Health The use of botanicals, minerals, and CBD in bath products aligns with the growing interest in holistic health and wellness, offering consumers a convenient way to incorporate natural remedies into their self-care routines. ### For Sustainability and Eco-Friendly Practices Companies can differentiate themselves by introducing limited releases and refillable packaging, aligning with consumers' growing concerns around sustainability and eco-friendly practices. ## Workshop question How could your brand borrow/add elements from similar industries? ## Trend signals for CBD Bath Trend score 4.3 out of 10, from popularity 61%, activity 55%, freshness 13%. - Popularity: 61% - Activity: 55% - Freshness: 13% ## Examples of the CBD Bath trend 9 featured examples from Sep 3, 2020 to Oct 18, 2022. - [Playful Self-Care Bath Kits](https://www.trendhunter.com/trends/cbd-bath-salts1): Foria’s the ‘Me Time’ Trio Boasts Three Calming CBD Bath Salts (Category: Fashion) Implication: The CBD wellness industry is growing and disruptive tech solutions are needed to stay competitive and unique. - [Earthy CBD Bath Bombs](https://www.trendhunter.com/trends/420-cbd-bath-bomb): Lush Cosmetics' 4:20PM Bath Bomb Supports Rest, Self-Cafe and Mood Elevation (Category: Fashion) Implication: The personal care industry can capitalize on the trend towards CBD-infused products to create innovative and unique offerings. - [Pilot Batch Body Washes](https://www.trendhunter.com/trends/body-wash-launch): This Hemp Body Wash Launch Turned a Failed Product Into a Limited Release (Category: Eco) Implication: Krave Beauty's creation of a new body wash product from a failed batch of face wash adds a new offering to the beauty and personal care industry. - [CBD Bath Bomb Sets](https://www.trendhunter.com/trends/cbd-bath-bomb-set): Floramye's Enhances the Self-Care Bathing Ritual with CBD & Chakra Stones (Category: Marketing) Implication: Natural bath products that focus on self-care and mindfulness can disrupt the market with innovative ingredients and experiences. - [CBD-Infused Bath Bombs](https://www.trendhunter.com/trends/cbd-infused-bath-bombs): Miraflora Makes Bath Bombs with Full-Spectrum Hemp Flower Extract (Category: Fashion) Implication: CBD-infused skincare products have the potential to disrupt traditional skincare products and treatments by offering targeted therapeutic benefits. - [Restorative Cannabis Bath Products](https://www.trendhunter.com/trends/chronic-bath-soak): The TONIC CBD Chronic Bath Soak Features Full-Spectrum CBD (Category: Marketing) Implication: Developing bath products with restorative and relaxing properties can create new opportunities in the cosmetics and personal care industry. - [CBD Bath Blocks](https://www.trendhunter.com/trends/bath-block): Kloris' CBD Bath Block Set Soothes with Magnesium, Lavender and More (Category: Fashion) Implication: Cosmetic companies can use CBD and mineral blends to create a range of products for different moods. - [Immunity CBD Bath Bombs](https://www.trendhunter.com/trends/kush-queen): Kush Queen Offers a CBD-Infused Bath Bomb to Boost Immunity (Category: Lifestyle) Implication: Disruptive innovation opportunity: Incorporating CBD-infused products and immunity-boosting solutions within the wellness and beauty industry. - [Hemp-Infused Bath Products](https://www.trendhunter.com/trends/dr-teals-hemp-seed-oil-collection): Dr Teal's Introduces a New Hemp Seed Oil Collection (Category: Lifestyle) Implication: The hemp-infused bath products trend represents an innovative opportunity for the beauty industry to expand into the wellness market and cater to the growing demand for natural, p… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)