# Cause Collectible Millennial consumers engage in escapism and bonding through socially minded toys. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jun 19, 2017 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/cause-collectible ## Key Figures - Trend score: 5.2/10 - Evidence articles: 4 ## What is the Cause Collectible trend? **Cause Collectible:** As the Millennial consumer ages, they fall victim to stress due to adult responsibilities and political unrest. This creates dual needs: a method of escape, and a way to connect with others over shared beliefs. Collectibles that reference social good satisfy both needs by encouraging escapism via adult play, and a chance to physically manifest political beliefs. ## At a Glance - Evidence: 4 featured examples - Articles from: May 5, 2016 to May 12, 2017 - Published: Jun 19, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Cause Collectible trend ### Socially Minded/Political Collectibles Collectibles that reference social good satisfy the Millennial need for escape and connection through play. ### Empowering Wearables and Accessories Consumers enjoy using wearables and accessories to highlight their unique personalities and causes they support. ### DIY Energy Healing Solutions Energy healing practices are becoming increasingly popular as consumers look for quick and easy solutions to mental and physical ailments. ## What the Cause Collectible trend means for industry ### For Toy Industry Toy companies can create socially-minded options that offer a sense of escape and connection for adults to support growth in this market shift. ### For Fashion Industry Designers can make empowering accessories, whether they are jewelry, bags, or other personalized items, to cater to this shift. ### For Wellness Industry Wellness businesses could find success in developing new forms of energy healing tools that are easily accessible. ## Workshop question How are you encouraging your consumers to be themselves? ## Trend signals for Cause Collectible Trend score 5.2 out of 10, from popularity 75%, activity 74%, freshness 8%. - Popularity: 75% - Activity: 74% - Freshness: 8% ## Examples of the Cause Collectible trend 4 featured examples from May 5, 2016 to May 12, 2017. - [Mexican Painter Action Figures](https://www.trendhunter.com/trends/unique-action-figure): 'Today Is Art Day' Created a Unique Acton Figure After Frida Kahlo (Category: Life-Stages) Implication: By introducing art-inspired action figures, the collectibles market can expand its offerings beyond traditional sports and entertainment figures. - [Fashionable Feminist Pins](https://www.trendhunter.com/trends/i-am-that-girl): The 'Wildfang x I Am That Girl' Collection Celebrates Female Empowerment (Category: Fashion) Implication: Opportunity for fashion businesses to incorporate enamel pins into their collections as a way for consumers to express their individuality and align with their personal beliefs. - [Presidential Cereal Boxes](https://www.trendhunter.com/trends/collectible-cereal-boxes): These Collectible Cereal Boxes Feature Presidential Candidates (Category: Pop Culture) Implication: Exploration of creative packaging concepts for different food and beverage products. - [Mental Healing Stickers](https://www.trendhunter.com/trends/body-vibes): Body Vibes Makes Energy-Infused Stickers for Stress, Anxiety & More (Category: Lifestyle) Implication: Potential disruption to the healthcare industry by introducing alternative healing methods through energy-infused stickers. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)