# Causal Culinary Food trucks become vehicles for bringing missions to the masses. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Jun 13, 2016 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/causal-culinary ## Key Figures - Trend score: 5.8/10 - Evidence articles: 5 ## What is the Causal Culinary trend? **Causal Culinary:** A mode of sharing delicious flavors and eclectic dishes that mainstream consumers are already familiar with, food trucks are stepping it up even further by creating connections with consumers on common causes and spreading awareness along with their tasty treats. Taking their missions onto the road, these consumer-friendly commutes share messages of eco-awareness, inclusivity and even strive to make movements like vegan-indulgence more approachable and accessible to the general public. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 16, 2015 to Apr 8, 2016 - Published: Jun 13, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Causal Culinary trend ### Cause Marketing Food trucks incorporate social or environmental causes into their marketing strategy as a way to stand out and make an impact, appealing to consumers who also care about these causes. ### Sustainability Food trucks adopt eco-friendly practices such as using clean energy, locally sourced ingredients, and reducing their waste, promoting sustainability and appealing to environmentally conscious consumers. ### Branded Mobile Tours Companies partner with food trucks to create branded mobile tours, stopping in different cities or events as a way to promote products or services while engaging with consumers in a unique and memorable way. ## What the Causal Culinary trend means for industry ### For Food and Beverage Food trucks are disrupting the traditional restaurant industry by offering unique and innovative culinary experiences in a mobile and dynamic way. ### For Marketing and Advertising Food trucks are becoming a popular vehicle for brands to promote their products or services through experiential marketing, engaging with consumers in a fun and memorable way. ### For Sustainability The trend of eco-friendly food trucks is also disrupting the transportation and energy industries, promoting the use of clean energy and reducing carbon emissions in mobile operations. ## Workshop question How can your brand effectively and creatively promote a cause that is important to it? ## Trend signals for Causal Culinary Trend score 5.8 out of 10, from popularity 80%, activity 85%, freshness 8%. - Popularity: 80% - Activity: 85% - Freshness: 8% ## Examples of the Causal Culinary trend 5 featured examples from Sep 16, 2015 to Apr 8, 2016. - [Ex-Offender Food Trucks](https://www.trendhunter.com/trends/former-prisoners): This Mobile Eatery Provides Jobs for Former Prisoners (Category: Social Good) Implication: Integrating ex-offenders into the food service industry promotes inclusiveness and diversity - [Branded Traveling Market Tours](https://www.trendhunter.com/trends/innocent-brand-activation): This Innocent Brand Activation Featured a Three-City Tour (Category: Marketing) Implication: By creating unique, immersive brand experiences through mobile markets, companies in the beverage industry can increase brand loyalty and awareness. - [Mobile Ice Cream Shops](https://www.trendhunter.com/trends/mobile-ice-cream): This Cobranded Food Truck Treated SXSW Atendees to Vegan Fruit Pops (Category: Business) Implication: Fashion retailers looking for innovative marketing strategies, such as co-branded food trucks, to engage customers. - [Eco-Friendly Food Trucks](https://www.trendhunter.com/trends/yumbii): The New Yumbii Truck Converts Exhaust into Nitrogen Gas and Water Vapor (Category: Eco) Implication: Companies that adopt eco-friendly practices, such as using low-emission vehicles, may gain a competitive advantage in the food truck industry. - [Sustainable Food Trucks](https://www.trendhunter.com/trends/ecofriendly-food-truck): This Eco-Friendly Food Truck is Powered by Electricity (Category: Eco) Implication: The trend towards eco-friendly food trucks presents an opportunity for manufacturers to specialize in producing sustainable vehicles for mobile eateries. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)